Monday Memo

A Byte of Knowledge

AI chatbots grades their own work on a curve.

Researchers call it 'self-enhancement bias':

An LLM scores answers written in its own style higher, so the assumption that caused the error waves the error right through.

So hand it to a rival chatbot.

Let Claude judge what ChatGPT wrote, or flip it. Independently trained models make errors that don't line up, so one sees the missing requirement the other stepped over.

Feed the reviewer only the task and the finished output, never the original chat, or it inherits the first model's momentum.

And watch for the known tics. Swap which answer appears first and the verdict can flip; the longer, more polished draft wins even when it's wrong.

Where the two models disagree is your map.

When they agree, look twice anyway, because both can share the same blind spot.

🚀 WATCH: How These AI Copy Bots Are Producing World-Class Sales Copy 50X Faster Than Even The "BEST" Copywriters On The Market…

(Plus… They Don't Get Sick, Miss Deadlines, Or Ask For Raises Either!)

Watch the full AI Copywriting Tell-All Video Here

Something to Ponder

We Asked – AI Answered

Our Question: 

“What are first principles and how do you uncover them for your career occupation or business niche?”

AI's Answer: First Principles - The Load-Bearing Beam Under Your Offer 🏗️

A first principle is the load-bearing truth under a claim...the piece that stays true when you strip away imitation and industry folklore. Aristotle treated first principles as starting points for knowledge. For a marketer or business owner, the starting point is the customer progress you enable and the constraint that blocks that progress. This gives you a stable base for offers and career positioning.

Step 1: Spot the Label Blocking Your View 🧠

Your brain loves familiar labels. Karl Duncker's candle problem showed participants often missed that a thumbtack box could serve as a shelf because they saw it only as a container.

Psychologists call this functional fixedness. Your niche does the same thing...an agency sells hours, a coach sells sessions. Bain found 80% of firms believed they delivered superior experience, and only 8% of customers agreed. The gap shows how easily internal labels hide customer reality.

Step 2: Use Two Research Lenses 🔬

Once you see the label, use two lenses in order:

🔎 Functional fixedness...identify the label trapping your category.

🔎 Means-end laddering...Jonathan Gutman and Thomas Reynolds connected product attributes to consumer values through consequences. Ask why a feature matters until a personal value appears. This turns vague preferences into a job you can serve.

Step 3: Run the Uncovering Drill 🔩

1. Name the job. Theodore Levitt's Marketing Myopia pushed companies to see that customers buy solutions to problems. Clayton Christensen sharpened this with Jobs to Be Done language. Ask what progress the customer tries to make in a specific situation, then record the customer's own words.
2. Chase the constraint. Sakichi Toyoda developed the Five Whys, and Taiichi Ohno used it inside Toyota's system. Ask why the current solution disappoints, then ask why again until you reach a money barrier or trust barrier.
3. Verify with money signals. Interview lost prospects and customers who delayed or churned. Look for the moment they compared you with a substitute, including doing nothing.
4. Rebuild the offer. Keep only the elements that serve the job and the constraint. Price against the next best alternative the customer can use, then cut anything that exists only to please internal habit.

Step 4: Apply It to a Niche 📊

Watch the drill transform two common agency requests:

💬 Client says: "We need blog posts."
🔍 Probe: which buying decision must this content move?
🎯 Offer: a case-study engine that arms sales calls.

💬 Client says: "We need more traffic."
🔍 Probe: which revenue step leaks?
🎯 Offer: a landing-page and nurture sequence that feeds pipeline.

Step 5: Apply It to Your Career 🧭

Career equation: Your skill → measurable relief from a costly problem.
Attach a number to the relief whenever possible.

A media buyer who lowers CAC through creative testing sells margin protection.
A copywriter who shortens sales cycles sells time-to-cash.

This anchors your positioning to outcomes, which survive budget cuts better than task lists.

Step 6: Make It an Operating Habit 🧪

✅ Write this sentence before adding any tactic: "My customer hires me to make ___ progress under ___ constraint."

Fill the blanks with evidence from customer interviews or revenue records. If the blanks stay fuzzy, return to the drill. Repeat this quarterly because customer jobs change as markets change. This keeps evidence in control of budget decisions.

Thanks for reading the Monday Memo.

Until next time!

The AI Marketers

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