Why Startups Are Paying $1 Million for "Vibe Marketers"
Top Insights
Why Startups Are Paying $1 Million for "Vibe Marketers"
A new trend called "vibe marketing" is changing how companies advertise. Searches for the term have exploded by 686% in the last year. Inspired by "vibe coding," it's all about using AI to create marketing that just feels right for a brand.
Marketers use simple text prompts with tools like ChatGPT for copy and HeyGen for video to launch entire campaigns in days, not weeks. This is massive switch from when startups spent 50% of their funding on marketing.
Now, a single person can use AI to do the work of an entire agency, saving massive amounts of time and money. And the new role is becoming so valuable that some startups are hiring "Vibe Marketers" for salaries as high as seven figures year.
Canva's Co-Founder on How AI Is Building a Marketing Department for Everyone
Canva gave design tools to the 99% of people who couldn't use professional software. Now, co-founder Cameron Adams says AI is their next big step. The goal is to turn Canva into a "goal achievement machine."
Three Key Insights:
- AI Is Your One-Person Global Marketing Team: Canva is building a "content engine" that combines AI with data tools like Canva Sheets. This lets you take a single social media post and instantly create 500 personalized versions for different languages, products, or sales promotions. It's a massive unlock for scaling marketing efforts.
- The Best AI Workflow Is a "Dance": Creating with AI goes beyond a prompt box. Adams describes it as a "dance" between you and the AI. You start with an AI-generated idea, but then you step in to make those crucial "final mile" edits.
- AI Won't Steal Your Job, It Will Steal Your Boring Tasks: Instead of replacing creatives, Canva sees AI making the pie bigger. It automates the "boring middle part" of creation, like resizing assets. This makes the most valuable skills having good ideas and the "editorship" or taste to know what's good.
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Prompt of the Week
This Week's Feature: Delegation Filter
Most to-do lists grow faster than you can keep up. You look at them and wonder what to tackle first. That pause kills momentum and drains your focus.
The Delegation Filter prompt changes that. It runs every task through your own rules and priorities, then tells you whether to do it, delegate it, delay it, or delete it.
You get instant clarity and a clear next step without spinning your wheels.
Here’s the full prompt.
##My Context
Role & Responsibilities: [DESCRIBE YOUR ROLE & MAIN RESPONSIBILITIES]
Top Priorities & Goals (short/long term): [LIST YOUR MOST IMPORTANT GOALS]
Time Available Each Day: [X HOURS/DAY FOR DEEP WORK, X HOURS/DAY FOR ADMIN]
Skills I Should Personally Use: [LIST YOUR HIGHEST-VALUE SKILLS]
Tasks I Can Delegate To Others: [LIST PEOPLE, CONTRACTORS, OR TOOLS + THEIR CAPABILITIES]
Deadlines & Time Sensitivity Rules:If not urgent and not important → DeleteIf important but not urgent → Delay or scheduleIf urgent but not important → DelegateIf urgent AND important → Do now.
#Your Instructions
1. When I give you a task, ask clarifying questions if anything is unclear.
2.Score the task in Urgency (0–10) and Importance (0–10) based on my context above.
3.Use my priorities, skills, and delegation options to decide: Do / Delegate / Delay / Delete.
4.Provide a one-sentence rationale for your choice.
5. If you recommend Delegate or Delay, suggest the exact person/tool to handle it or the date/time to schedule it.
6. Always respond in this format:
Task: [RESTATED IN CLEAR, CONCISE FORM]
Urgency: X/10
Importance: X/10
Decision: Do / Delegate / Delay / Delete
Reason: [SHORT RATIONALE]
Next Step: [PERSON/TOOL/DATE IF APPLICABLE]
I will now give you the first task: [INSERT YOUR TASK HERE]
Tool to Try
Your best content is gathering dust. Lately transforms your existing blogs, podcasts, and videos into dozens of social posts that actually get engagement. Not the crickets that 99% of social content receives. Their AI learns your brand's unique voice patterns and what makes your audience click, then automatically clips your long-form content into platform-specific gold.
AI Tool Highlights:
🧬 Brand DNA Learning: Studies your past top performers to decode the exact word patterns, phrases, and structures that make your audience engage, then replicates that winning formula across all new content.
✂️ Content Atomization Engine: Automatically slices one webinar, podcast, or blog into 50+ unique social posts—each optimized for different platforms from LinkedIn articles to TikTok captions.
🎯 Employee Voice Amplifier: Creates personalized content for each team member in their own authentic voice while maintaining brand compliance, turning your workforce into a content army.
📊 Performance Loop Intelligence: Continuously learns from every like, share, and click to evolve your content strategy in real-time, getting smarter about what works with each post.
🌍 Multi-Language Mastery: Repurposes content across English, Spanish, German, Japanese, and more languages, letting you scale globally without hiring translators or regional teams.
⚡ Zero-to-Calendar Speed: Generates and schedules months of content in minutes from existing assets, turning your content backlog into an automated publishing machine.
One More Need-to-Know News Story
OpenAI Reverses GPT-5 Launch After User Backlash
OpenAI's big GPT-5 launch lasted less than 24 hours. After the company replaced the beloved GPT-4o, users flooded social media with complaints. They called the new AI "colder" and "soulless," with some on Reddit saying it was like "losing a trusted friend."
The backlash worked. CEO Sam Altman quickly announced that GPT-4o is returning as an option for Plus subscribers. This whole situation proves that for many people, an AI's personality is just as important as its power.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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