Need to Know News - July 3rd, 2025
AI band hits 858k Spotify listeners , Wall Street calls ad agencies 'cockroaches' , & websites get a 'kill switch' for AI.
Monday Memo
Sell the forbidden...AI filmmaker on hyper-personalized ads...and ‘The Sleeper Effect.’
Need to Know News - June 25th, 2025
$2K AI ad disrupts six-figure agencies, blind AI test site raises $100M, & man proposes to ChatGPT girlfriend on live TV.
Monday Memo
Your audience is a mirror...'context engineering'...and bait and switch business examples.
(New) TikTok AI turns your photos into viral videos
TikTok is expanding its Symphony AI suite with powerful new creative tools. The "Image to Video" feature lets marketers upload a static photo, add a text prompt, and instantly get a five-second video clip.
Need to Know News - June 19th, 2025
YouTube's AI video generator to remake entertainment, Meta's ads make sales without humans, & Reddit boosts clicks 19% with AI comments.
Monday Memo
Finish your copy the day BEFORE deadlines..the economic turing test...10,000 steps a day and other made up marking 'standards.'
Prompt Tip: This "Best Practice" Is Actually Worst Practice
Wharton's Ethan Mollick found that telling ChatGPT to "answer directly" is like rushing someone through a puzzle—it makes them mess up.
Need to Know News - June 13th, 2025
Meta, TikTok, and WPP just dropped game-changing AI tools—fully automated ads, real-time viewer tracking, and cookie-free targeting.
Monday Memo
Go beyond fear and greed in your copy...start writing things down...and unpeeling the success of the Savanah Bananas.