Need to Know News - October 9th, 2025
In this week's Need to Know News edition:
🤖 Zendesk's AI agent that's handling 80% of support tickets completely alone... and what this means for the 2.4 million customer service reps working today.
🤖 Why 84% of marketers are ditching traditional websites... and where 45% of ad budgets are moving instead.
🤖 How an Amazon team cut a 2-week research project down to 30 minutes... using an AI assistant that connects to every app and internal database you already use.
And a whole lot more!
Zendesk's New AI Agent Handles 80% of Support Tickets Alone
Zendesk built an AI agent that handles 80% of customer support alone. The company announced the tool Wednesday at its AI summit alongside four other AI helpers. Can the tech actually deliver? The early customer tests say yes.
Satisfaction scores jumped five to 10 points in trials with existing customers. The U.S. currently employs 2.4 million customer service reps today. So the implication here could be massive.
AI Pushing Ads From Websites to Mobile Apps
The rise of AI answer engines is shaking up the internet. According to a new MediaLink study, 84% of marketers see people shifting away from traditional websites for information, This decline in web traffic is causing a big change in spending.
In fact, 45% of advertisers now plan to move their budgets to mobile in-app ads over the next year. Marketers believe apps are a more reliable place to advertise, where users pay more attention. It’s a clear sign that brands are following their customers away from the open web
🚀 Missing One of These 5 Essential 'Copy Blocks' Could Cost You A Fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
Canva Now Lets Your Create Inside ChatGPT
Editing a 50-slide presentation just got much faster. Canva has launched a new app inside ChatGPT that lets you edit designs with simple commands. You can tell it to "make this deck more conversational" and it will update every slide. It can also translate entire projects into new languages instantly.
The app even lets you create new designs from scratch. Just ask for an Instagram post or a sales banner. ChatGPT will generate an editable design you can preview right in the chat.
Amazon’s Quick Suite AI Assistant Cuts Research Time from Weeks to Minutes
An Amazon team recently completed a two-week research project in just 30 minutes. They used Amazon Quick Suite, a new AI assistant designed for work.
The tool connects to a company’s apps and internal data, from Salesforce to Google Drive. Employees can then ask it to analyze information, create reports, or automate complex workflows.
Early customers are seeing big results. Propulse Lab cut customer service time by 80%, while Kitsa saved 91% on analysis costs.
Gap Taps Google AI to Reinvent Its Business
Gap’s CTO believes leaders should be “ruthless” when choosing new AI tools. So the retailer has chosen a major partner: Google Cloud. This multiyear partnership gives Gap’s teams access to Google’s Gemini assistant and its Vertex AI platform.
The company aims to speed up product development and improve marketing personalization for brands like Old Navy and Banana Republic. It’s a key part of Gap’s strategy to become a digital-first business by using AI to empower employees and better connect with customers
Unilever’s AI Doubles Ad Performance, Creates Content 30% Faster
Unilever's AI-powered marketing is delivering big results. It's doubling key metrics like video completion and click-through rates. The company is also creating content up to 30% faster than before. For one toothpaste launch, an AI system produced over 100 assets in just three days.
In Indonesia, home care brands boosted their TikTok visibility by 22.5% by reacting to a trend in hours. To keep content on-brand, Unilever uses a special "Brand DNAi" repository. It’s all part of a new growth engine the company calls Desire at Scale.
Google Launches $21 AI Subscription to Build Agents Without Code
Google is now letting any employee become an AI agent builder for $21 a month. The company's new Gemini subscriptions give workers tools to create agents without code. For $21 to $30 per person, these agents can connect to data from apps like Salesforce and Box.
The service also includes pre-made agents for jobs like customer engagement. This launch puts Google in a race against OpenAI and Amazon's new Quick Suite. The cruise line Virgin Voyages is already an early adopter of the service.
ElevenLabs' Debuts New Visual AI Builder
Spellbook Raises $50M to Give Lawyers AI That Learns Their Voice
Most AI tools for lawyers spit out generic text. But what if an AI could learn to sound just like you? That's the idea behind Spellbook, which just raised $50 million in a Series B round. The platform watches how you edit contracts and automatically learns your preferences.
Over time, its suggestions start to match your personal writing style. A new feature in beta, Market Comparison, can even show how your contract clauses compare to others in your industry. Spellbook is already used by 4,000 legal teams, and former lawyer Keith Rabois just joined its board.
Thanks for reading.
Until next time!
The AI Marketers
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