Need to Know News - June 5th, 2025
In this week's Need to Know News edition:
🤖 Meta’s planning fully automated AI ads by just entering your URL and budget—no copywriters or media buyers required.
🤖 TikTok’s new ‘Insight Spotlight’ reveals exactly what your customers are watching.
🤖 A marketing titan just launched an AI ad tool that predicts audience behavior without cookies.
And whole lot more!
Meta Expected to Offer Fully Automated AI Ads by 2026
Meta is building AI that will completely automate advertising by 2026. Here's how it's rumored to work: businesses just share their website and budget. Then, Meta's AI handles everything else—creating images, videos, and text while picking the perfect audience.
The system even personalizes ads in real time based on who's watching. CEO Mark Zuckerberg says this will eliminate the need for creative teams and targeting experts. The AI learns from billions of successful campaigns to outperform human-made ads. Marketing jobs won't disappear though. Instead, advertisers will shift focus to understanding AI tools and managing big-picture brand strategy.
A Closer Look Inside Google's New AI Mode
Google just launched AI Mode, completely changing how we search. Instead of typing short keywords, you can now ask long questions in plain language. Want to plan a family trip with quiet hotels for babies? Just ask normally.
The AI organizes information into easy answers with helpful links. You can ask follow-up questions and return to conversations later. This started because users kept trying to trigger more AI responses from Google's existing tools. The new design encourages natural conversations rather than keyword searches, marking the biggest change to Google Search in 25 years.
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TikTok Gives Advertisers AI Tools to Track What You Watch
TikTok is releasing new AI tools that tell brands exactly what you're watching and searching for. The new "Insight Spotlight" feature shows advertisers which videos specific groups watch and what keywords they use. It even gives AI suggestions like telling health brands to make "hormonal health" videos for English-speaking women.
Another tool called "Content Suite" helps brands find user videos that mention them and turn those into ads. This means TikTok ads will become much more targeted based on your actual viewing habits. Since one in four users search within 30 seconds of opening the app, brands can now capitalize on that behavior.
WPP Media Launches AI Tool to Replace Cookie-Based Advertising
WPP Media just launched Open Intelligence. And they claim it's the first AI system that predicts audience behavior without using cookies . The tool combines data from 75 countries to reach 5 billion people globally.
Instead of tracking individual users, it analyzes geography, shopping patterns, and behaviors to find the right audiences. Major tech partners include Google, Meta, TikTok, and Microsoft. The AI builds custom models using companies' own data to speed up decisions and cut wasted ad spending. This launch comes as cookies disappear and marketers desperately need new ways to measure campaign success.
Perplexity Launches Labs to Create Complete Projects with AI
Perplexity just launched Labs, a new tool that builds entire projects in 10 minutes. While regular Perplexity gives you answers, Labs creates complete deliverables like reports and web apps.The AI does deep research automatically. It writes code and creates charts to bring your ideas to life. Labs can accomplish tasks that normally take days of work and coordination .
It's available now for Pro subscribers on web and mobile.
Timbaland Creates First AI Pop Star in New Entertainment Company
Grammy winner Timbaland just made music history by launching Stage Zero, a company that creates AI artists. Their first star is TaTa, an AI pop singer powered by Suno technology, and Timbaland calls this new sound "A-Pop." He says TaTa isn't fake but a real AI artist who learns and grows on her own.
The producer loves how AI speeds up his work, turning three-month projects into two-day sprints. His co-founder believes future music stars will be made of code, not just human talent.
Full Story
WhatsApp Tests New Feature to Build Your Own AI Assistant
WhatsApp is testing "AI Studio," letting users build custom AI chatbots inside the app. The feature works like OpenAI's custom GPTs, where you choose your AI's job and personality. You could create a study coach, travel helper, or motivational friend that talks however you want.
The setup walks you through each step, so anyone can do it without tech skills. Meta already has this on Instagram and Messenger, and now it's coming to WhatsApp.
Solidroad Raises $6.5M to Train Customer Service Agents with AI
Dublin startup Solidroad just raised $6.5 million to revolutionize customer service training. Instead of replacing human agents, their AI platform makes them better by analyzing every customer conversation and creating personalized coaching.
The results are impressive - Crypto.com cut response times by 18% while boosting satisfaction scores. ActiveCampaign saved an entire year of manual training time. Co-founder Mark Hughes believes AI should enhance human workers, not eliminate them.
Thanks for reading.
Until next time!
The AI Marketers
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