Monday Memo
A Byte of Knowledge
AI will take an ad from nothing to passable in a minute.
Passable used to cost you a whole afternoon.
That's the part you can hand off now.
The AI version is a suit off the rack... it fits, and nobody's impressed.
Your hours belong in the tailoring, the word that tightens the hook, the close that finally sounds like a person said it.
The math tilts in your favor, because you can polish a hundred machine drafts in the time it takes to write five of your own.
Which comes out to a hundred swings at a winner instead of five.
Better still, every round of nudging something workable toward good, then good toward great, teaches you what that final gap is made of.
And no amount of grinding out page one by hand ever will.
Let the machine cover the boring distance.
The last stretch is yours.
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Something to Ponder
We Asked – AI Answered
Our Question:
"What piece of conventional business wisdom... like "Cash is king"... has AI rendered obsolete?
AI's Answer: The Advice AI Broke 🔨
Every business owner inherits rules from the generation before. Most were written when labor was scarce, code was expensive, and a diploma still meant something. AI rewrote the cost structure underneath them... and a rule with no cost structure holding it up is just a bumper sticker.
1️⃣ "Hire slow, fire fast" → Hire never
The old logic said a bad hire poisons the culture, so vet carefully. The new logic skips the hire.
- Instagram had 13 employees when Facebook paid $1 billion in 2012. WhatsApp had 55 when it sold for $19 billion.
- Midjourney reportedly cleared $200 million in 2023 revenue with roughly 40 people and zero outside funding.
- Garry Tan, Y Combinator's president, said in March 2025 that for a quarter of the winter batch, AI wrote 95% of the code.
- Sam Altman has said his tech-CEO group chat keeps a betting pool on the year the first one-person billion-dollar company appears.
Investors once read a big headcount as strength. Today they read it as a founder who hasn't learned the tooling.
2️⃣ "Learn to code" → Learn to give orders
December 2019: Joe Biden tells a New Hampshire crowd that coal miners should learn to program.
February 2024: Jensen Huang stands on a stage in Dubai and tells the world's kids to skip it, because plain English is now the programming language. Nvidia's CEO earned that opinion... his chips train the models.
Dario Amodei went further in March 2025, predicting AI would write 90% of all code within months.
What replaced the syllabus:
→ Taste, meaning you know what good looks like before the model spits it out
→ Domain knowledge the model doesn't have, like how your customers actually buy
The plumber who can describe his business clearly now out-builds the CS grad who can't.
3️⃣ "Content is king" → Content is a commodity, trust is king
Bill Gates coined the phrase in a 1996 essay. It held for 27 years.
Sports Illustrated learned this in November 2023 when Futurism exposed product reviews credited to writers with AI-generated headshots and invented bios. Arena Group's board removed its CEO two weeks later. Seventy years of reputation, spent on filler.
Your name, your face, and your track record are the only inputs a competitor can't prompt into existence.
4️⃣ Still standing: "Underpromise and overdeliver" ✅
Klarna's timeline is the tell.
📅 Feb 2024: announces its OpenAI-built assistant handles the work of 700 full-time agents.
📅 Dec 2024: CEO Sebastian Siemiatkowski says the company stopped hiring humans about a year earlier.
📅 May 2025: same CEO tells Bloomberg quality dropped, and Klarna starts recruiting people back into customer service.
AI collapsed the cost of making a promise. It did nothing to the cost of breaking one.
The pattern: the rules that died were rules about scarcity. The rules that survived are rules about human nature. Build your next five years on the second kind. 🎯
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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