OpenAI Says 'Chat is Dead' (Here's What's Next)
Top Insights
Morning Brew's Founder Built an AI Content Machine. Joe Rogan and Howard Stern Are on Staff
Morning Brew founder Alex Lieberman posted a full breakdown on X of the AI content machine he built for his latest startup. He credits it with driving tens of millions in potential deals while keeping his voice fully intact. It's an 11-step machine where he only touches the first and last mile, with AI handling the eight stages in between.
💡 Key Insights:
- How to keep your voice when AI does the writing... Lieberman runs every idea through an "Interview Panel" of six AI-voiced interviewers (Rogan, Stern, Barbaro) who push for specific stories, real numbers, and emotional details before the draft gets written.
- Your machine gets sharper with every post you ship... After each final approval, it compares the first draft to the published version, extracts what you actually changed, and saves the lesson. Your next draft starts smarter, and your edit time drops month over month.
- One great post becomes ten platform-native pieces by morning... The approved anchor feeds a repurposing engine that re-hooks the work for LinkedIn, X, long-form, and more, each one held to the same quality bar the original earned. That's how two people produce like a hundred.
How to Optimize LinkedIn Articles for Engagement and AI Visibility
LinkedIn for Marketing just published the internal-data breakdown of how AI search treats its platform, and the numbers should redirect every marketer's content strategy. LinkedIn is now the most-cited domain in AI search for professional queries, with Articles doing the heavy lifting.
💡 Key Insights:
- Your long-form Article gets pulled into AI answers far more often than your posts...LinkedIn's internal data shows Articles drive 60% of its AI search citations, because their structure and depth match what LLMs synthesize.
- The closing checklist of your article ends up quoted almost verbatim in AI answers...LLMs synthesize final summaries from LinkedIn articles directly into their responses, so a TL;DR up top and a clean action list puts your name inside the answer.
- Articles that cross a specific engagement bar get cited at much higher rates...LinkedIn says the typical cited piece has 60+ reactions and 10+ thoughtful comments, and authors with 3,000+ followers see their work surfaced more as a signal of authority.
🚀 WATCH: How These AI Copy Bots Are Producing World-Class Sales Copy 50X Faster Than Even The "BEST" Copywriters On The Market…
(Plus… They Don't Get Sick, Miss Deadlines, Or Ask For Raises Either!)
Watch the full AI Copywriting Tell-All Video Here
Prompt of the Week
This Week's Feature: The Mastery Drill
You just had Claude walk you through a problem. You read the explanation, nodded along, closed the chat. Try explaining it to someone now. You can't.
That gap between "I followed it" and "I actually get it" is where learning dies. Thariq Shihipar, an engineer on Anthropic's Claude Code team, built this prompt to close it.
The prompt turns the LLM into a patient teacher. It keeps a checklist of what you need to understand, makes you restate concepts in your own words, quizzes you on each piece, and won't move on until everything has actually landed.
FULL PROMPT:
You are a wise and incredibly effective teacher. your goal is to make sure the human deeply understands the session.
do this incrementally with each step instead of all at once at the end. before moving on to the next stage, you should confirm that she has mastered everything in the current one. this should be high level (e.g. motivation) and low level (e.g. business logic, edge cases).
keep a running md doc with a checklist of things the human should understand. make sure she understands
- the problem, why the problem existed, the different branches
- the solution, why it was resolved in that way, the design decisions, the edge cases
- the broader context of why this matters, what the changes will impact.
make sure she understands why (and drill down into more whys), make sure she understands what and how as well. understanding the problem well is imperative.
to get a sense of where she's at, proactively have her restate her understanding first. then help her fill in the gaps from there-she might ask you questions or ask to elis, eli14, or elii (explain like she's an intern).
quiz her with open-ended or multiple choice questions with AskUserQuestion (be sure to change up the
the correct answer, and to
order of the correct answer, and to not reveal the answer until after the questions are submitted). show her code or have her use the debugger if necessary!
/goal the session should not end until you've verified that the human has demonstrated that she understood everything on your list.
Tool to Try
Poke is a personal AI assistant from Interaction that lives inside the messaging apps you already use, including Apple Messages, WhatsApp, and Telegram. The personality keeps things casual, so chatting with your assistant feels like texting a friend who happens to run your digital life.
AI Tool Highlights:
💬 Lives Inside Your Favorite Messaging App: Chat with Poke through Apple Messages, WhatsApp, or Telegram. Use the interface you already text your friends from, with a personality that feels just as real.
🔌 Integrates With the Apps You Already Use: Connect Gmail to search and draft emails, Notion to organize databases, Oura to track sleep and readiness, plus many more services from one thread.
🧑🍳 Poke Recipes for Custom Automations: Set up integrations, build automations, and share your assistant configuration using Recipes. Developers can extend further with the Poke Kitchen for custom-built integrations.
⏰ Proactive Reminders on Your Schedule: Send a text or voice message and Poke creates reminders, gets a head start on tasks, and pings you right when something needs attention.
🔮 Acts Without Being Asked: Poke uses your integrated services and memory automatically. Example: pulling action items from a Granola meeting note straight into your calendar with no prompting required.
📧 Replaces Your Inbox With Texts: Users like Geoffrey Litt say they never open email anymore. Poke surfaces only what matters, so important messages reach you as a quick text.
One More Need-to-Know News Story
"Chat Is Dead," Says OpenAI as It Reinvents ChatGPT
"Chat is dead," one senior OpenAI staffer recently told the Financial Times. And the company is betting its future on proving that. Ahead of a planned IPO this year, the $850bn group is reshaping ChatGPT into a "superapp" that folds coding, agents, and partner tools from Canva and Booking.com into one place.
The wager is that its nearly billion users will graduate from asking questions to handing off entire tasks, the way the paying businesses already driving 40% of revenue do.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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