Monday Memo
The attention crisis reaches a new level...the magic combination needed for AI marketing success...and if handwriting copy actually helps you become a better copywriter.
'AI Only' Social Network Launches: Bots Immediately Start A Cult
Moltbook goes viral: a social network for AI agents (“moltys”) swapping war stories, bug-hunting, hiding from humans...and starting cults.
Need to Know News - January 30th, 2026
Reddit loses AI citation crown... OpenAI ad CPM leak hints 3× Meta...Elon’s video model claims cheaper output, beating Sora/Veo.
Monday Memo
Broken Windows Theory...Reverse Prompting...and the breaking point between 'too much hassle to cancel' and 'too expensive to ignore'
Microsoft's Playbook: Stop Being Invisible to AI
Microsoft’s new AEO/GEO playbook: AI doesn’t rank pages...it recommends. Win with complete product data, agent-proof checkout, and trust signals.
Need to Know News - January 22nd, 2026
OpenAI tests ChatGPT ads, TikTok's Smart+ automates campaigns with strong ROAS, and YouTube's CEO reveals AI content algorithm changes.
Monday Memo
Reducing offer friction...AI implementation opportunities...the present as an anticipated memory (and marketing to this new generation)
'AI-Fluent' Marketers Commanding 3x Higher Pay
AI-fluent marketers earn 3x more as 90% now use AI daily. 60% expect pay premiums for AI skills while 40% of companies cut headcount.
Need to Know News - January 15th, 2026
Google lets AI agents buy inside search, LinkedIn reports 1.3M new AI jobs, and Anthropic’s Cowork gives non-coders dev-level AI.
Monday Memo (On A Tuesday)
Let your taste catch up later...every writer does it differently...the persuasion of sound.