Andrew V McDermot

Broken Windows Theory...Reverse Prompting...and the breaking point between 'too much hassle to cancel' and 'too expensive to ignore'

Microsoft’s new AEO/GEO playbook: AI doesn’t rank pages...it recommends. Win with complete product data, agent-proof checkout, and trust signals.

OpenAI tests ChatGPT ads, TikTok's Smart+ automates campaigns with strong ROAS, and YouTube's CEO reveals AI content algorithm changes.

Reducing offer friction...AI implementation opportunities...the present as an anticipated memory (and marketing to this new generation)

AI-fluent marketers earn 3x more as 90% now use AI daily. 60% expect pay premiums for AI skills while 40% of companies cut headcount.

Google lets AI agents buy inside search, LinkedIn reports 1.3M new AI jobs, and Anthropic’s Cowork gives non-coders dev-level AI.

Let your taste catch up later...every writer does it differently...the persuasion of sound.

Amazon shows agentic commerce: Rufus price alerts + auto-buy, Help Me Decide picks one product, and Buy for Me checks out offsite.

Reddit Max cuts Brooks CPC 37%...holiday ecom $257.8B, GenAI traffic +693%...LinkedIn AI variants cut creative time 80%.

Learned ignorance in your copywriting...two maxims AI is voiding...and why we can't keep our New Year's resolutions.