Andrew V McDermot

The AI promise machine...solving real world problems...and 8 timeless narritive patterns to use in your copy.

Ridge CEO Sean Frank says AI isn't replacing workers. Employees who won't use it are, as revenue-per-head goals surge.

Shopify opens shop inside ChatGPT, marketers move SEO dollars to GEO, and YouTube rewires creator matchmaking with Gemini

Our brains are running ahead of our eyeballs....80%success is AI success...how to get your business in an airport.

Meta AI agents now run ads end-to-end, ChatGPT ad performance disappoints, and AI ad spend surges 63% as control fades

BuzzFeeds fall shows why attention doesn't equal revenue...who to watch to track AI trends...has Eugene Schwartz's Law of Desire ever been broken?

TurboLearn hit 8M users in 25 months. Founders reveal their viral AI growth playbook...from TikTok-first product tests to creator-led ads.

OpenAI’s ChatGPT shopping push stalls, new research reveals 4 AI consumer personas, and Perplexity claims it replaced a $225K marketing stack.

The self-fulfilling prophecy...entrepreneurs aren't worried about AI...and does day lights savings affect your sales?

Study of 10,000 ad exposures shows creative AI content boosts brands, while deepfakes and unlabeled AI damage trust.