Andrew V McDermot

Dec
12
These AI Christmas Ads Are CRUSHING Holiday Sales

These AI Christmas Ads Are CRUSHING Holiday Sales

Zappi ranks top UK/US holiday ads—Coca-Cola’s AI remake, Sainsbury’s, Asda—showing story + emotion matter more than AI backlash.
6 min read
Dec
11
Need to Know News - December 11th, 2025

Need to Know News - December 11th, 2025

OpenAI’s new model beats pros at 70.9% of real tasks across 44 jobs. AI lifts ad forecasts nearly 50%. Pinterest buys CTV to link 600M users to TV ads.
5 min read
Dec
08
Monday Memo

Monday Memo

The customer is NOT always right...thinking of LLMs as simulators...and innovative dual-purpose concepts.
3 min read
Dec
06
Need to Know News - December 6th, 2025

Need to Know News - December 6th, 2025

Peloton's viral ChatGPT moment hints at AI recommendations' future, Jeep's AI animals won praise, and Amazon's Rufus chatbot doubled Black Friday purchases.
5 min read
Dec
05
Nano Banana Tutorial: Product Photos, UGC, and Ads

Nano Banana Tutorial: Product Photos, UGC, and Ads

Learn how to use Google's Nano Banana Pro to create photorealistic product photos, UGC, and ads from a single image in this marketing tutorial.
6 min read
Dec
01
Monday Memo

Monday Memo

Avoidance is a lie...the real magic of AI in marketing...and the oldest marketing principles in history.
4 min read
Nov
30
Need to Know News - November 30th, 2025

Need to Know News - November 30th, 2025

Black Friday AI traffic jumped 805% as shoppers used chatbots to dodge crowds. Perplexity's AI remembers past suggestions. Brands spend $3K monthly targeting AI scrapers.
5 min read
Nov
29
New Model, New Rules: Gemini 3 Edition

New Model, New Rules: Gemini 3 Edition

Gemini 3 requires different prompting: place instructions at the end, demand work-showing, and use clear structure. New guide reveals what works.
5 min read
Nov
24
Monday Memo

Monday Memo

Never beg for the sale...bottom up AI sales training...and who's actually innovating Black Friday sales in 2025?
3 min read
Nov
21
Need to Know News - November 21st, 2025

Need to Know News - November 21st, 2025

Nano Banana writes text into photos...Ford shifts to AI-focused Q&A...Brands pour $37B into creators yet fear AI's effect.
5 min read