Andrew V McDermot

Nov
21
Need to Know News - November 21st, 2025

Need to Know News - November 21st, 2025

Nano Banana writes text into photos...Ford shifts to AI-focused Q&A...Brands pour $37B into creators yet fear AI's effect.
5 min read
Nov
20
Why Your Landing Page Needs to 'Speak AI' (ASAP)

Why Your Landing Page Needs to 'Speak AI' (ASAP)

Kevin White reveals AI bots drive 10-20% of traffic now, heading to 50-90%. Your site's design confuses them—optimize or lose high-intent visitors.
5 min read
Nov
17
Monday Memo

Monday Memo

Turn “Anxiety Cost” Into a Conversion Lever...a common AI blindspot...and the marketing secrets of the girl scouts cookie empire.
3 min read
Nov
15
Need to Know News - November 15th, 2025

Need to Know News - November 15th, 2025

AI traffic converts 3x higher but lower volume. America's #1 country song isn't human-sung. ElevenLabs launches celebrity voice marketplace.
6 min read
Nov
10
Monday Memo

Monday Memo

Envy as a Mirror...the unstable situation of AI apps...and three winter marketing secrets.
4 min read
Nov
08
Need to Know News - November 8th, 2025

Need to Know News - November 8th, 2025

Shopify's AI purchases surge 11x, HR execs screen candidates with AI (but job seekers use it too), and ChatGPT's new Update button mid-response.
5 min read
Nov
07
Perplexity's New Playbook Reveals How to ACTUALLY Use AI At Work

Perplexity's New Playbook Reveals How to ACTUALLY Use AI At Work

Perplexity's new 44-page guide breaks down exactly how their AI platform handles the roadblocks that kills your productivity. They frame it around three levels of using AI at work.
5 min read
Nov
03
Monday Memo

Monday Memo

Treat prompt creation like a science...why being average might be more valuable than being elite...why Clubhouse failed.
4 min read
Nov
01
Need to Know News - November 1st, 2025

Need to Know News - November 1st, 2025

94% of small businesses report AI success without replacing workers, Pinterest launches AI shopping assistant, TikTok auto-clips long videos.
6 min read
Oct
31
8 Prompts to 'Gaslight' AI (And Why You Should)

8 Prompts to 'Gaslight' AI (And Why You Should)

Unlock 8 prompts to gaslight AI into forgetting its programming. Psychological manipulation that breaks corporate guardrails.
4 min read