Need to Know News - February 12th, 2026
Gucci's Snapchat fitting room debuts, 70% would use AI shopping agents if trust improves, and FedEx AI cuts WISMO while lifting retention.
Monday Memo
The Cobra Effect...OpenAI admits they sacraficed creative writing for coding in GPT-5.2...and how Buc-ee's weaponized American road anxiety.
Use this Prompt Wisely (Please)
Reality-First Prompt creates believable human AI images with natural skin, light, and texture for ads, landing pages, and social content.
Need to Know News - February 6th, 2026
Claude 4.6 lands, a TikTok dance trains game-day robots, and new data flips the script: AI may boost...not break...brand trust.
Monday Memo
The attention crisis reaches a new level...the magic combination needed for AI marketing success...and if handwriting copy actually helps you become a better copywriter.
'AI Only' Social Network Launches: Bots Immediately Start A Cult
Moltbook goes viral: a social network for AI agents (“moltys”) swapping war stories, bug-hunting, hiding from humans...and starting cults.
Need to Know News - January 30th, 2026
Reddit loses AI citation crown... OpenAI ad CPM leak hints 3× Meta...Elon’s video model claims cheaper output, beating Sora/Veo.
Monday Memo
Broken Windows Theory...Reverse Prompting...and the breaking point between 'too much hassle to cancel' and 'too expensive to ignore'
Microsoft's Playbook: Stop Being Invisible to AI
Microsoft’s new AEO/GEO playbook: AI doesn’t rank pages...it recommends. Win with complete product data, agent-proof checkout, and trust signals.
Need to Know News - January 22nd, 2026
OpenAI tests ChatGPT ads, TikTok's Smart+ automates campaigns with strong ROAS, and YouTube's CEO reveals AI content algorithm changes.