Monday Memo
Shadow Skills...do more interesting things to rise above AI noise...and the ‘ Discovery Box Bubble.
$400 to $2.5M: The "Fractional AI Officer" Playbook
Non-coder Jon Cheney built a $2.5M AI business serving construction firms with $400, a weekend, and a sharp sales pitch.
Need to Know News - April 2nd, 2026
Two-man AI startup hits $401M, Macy's AI shoppers spend 4.75x more, and a study shows which sources AI trusts most.
Monday Memo
The AI promise machine...solving real world problems...and 8 timeless narritive patterns to use in your copy.
$100M CEO: "We Fire People Who Won't Use AI" (Not People Replaced by It)
Ridge CEO Sean Frank says AI isn't replacing workers. Employees who won't use it are, as revenue-per-head goals surge.
Need to Know News - March 26th, 2026
Shopify opens shop inside ChatGPT, marketers move SEO dollars to GEO, and YouTube rewires creator matchmaking with Gemini
Monday Memo
Our brains are running ahead of our eyeballs....80%success is AI success...how to get your business in an airport.
Need to Know News - March 20th, 2026
Meta AI agents now run ads end-to-end, ChatGPT ad performance disappoints, and AI ad spend surges 63% as control fades
Monday Memo
BuzzFeeds fall shows why attention doesn't equal revenue...who to watch to track AI trends...has Eugene Schwartz's Law of Desire ever been broken?
500 Creators Cutting Fruit = $1M/Month
TurboLearn hit 8M users in 25 months. Founders reveal their viral AI growth playbook...from TikTok-first product tests to creator-led ads.