New Model, New Rules: Gemini 3 Edition
Gemini 3 requires different prompting: place instructions at the end, demand work-showing, and use clear structure. New guide reveals what works.
Monday Memo
Never beg for the sale...bottom up AI sales training...and who's actually innovating Black Friday sales in 2025?
Need to Know News - November 21st, 2025
Nano Banana writes text into photos...Ford shifts to AI-focused Q&A...Brands pour $37B into creators yet fear AI's effect.
Why Your Landing Page Needs to 'Speak AI' (ASAP)
Kevin White reveals AI bots drive 10-20% of traffic now, heading to 50-90%. Your site's design confuses them—optimize or lose high-intent visitors.
Monday Memo
Turn “Anxiety Cost” Into a Conversion Lever...a common AI blindspot...and the marketing secrets of the girl scouts cookie empire.
Need to Know News - November 15th, 2025
AI traffic converts 3x higher but lower volume. America's #1 country song isn't human-sung. ElevenLabs launches celebrity voice marketplace.
Monday Memo
Envy as a Mirror...the unstable situation of AI apps...and three winter marketing secrets.
Need to Know News - November 8th, 2025
Shopify's AI purchases surge 11x, HR execs screen candidates with AI (but job seekers use it too), and ChatGPT's new Update button mid-response.
Perplexity's New Playbook Reveals How to ACTUALLY Use AI At Work
Perplexity's new 44-page guide breaks down exactly how their AI platform handles the roadblocks that kills your productivity. They frame it around three levels of using AI at work.
Monday Memo
Treat prompt creation like a science...why being average might be more valuable than being elite...why Clubhouse failed.
