Write your goals | Why empathy is more important than ever | the AI talent stacks

Psychologist Robert Cialdini wrote Influence, now called online marketing’s bible, before online marketing existed. He explains why its seven principles carry into AI...the models learned to persuade, and be persuaded, from us.

Meta’s ad AI now reads what you’re selling | Shoppers reward brands that personalize | Block’s voice AI learned to talk without text

Up the stakes | AI breaking down aggregation theory | what even is aggregation theory?

Claude’s own engineer says you’re asking it for too little. Three bigger asks: the real outcome, expert-grade work, fields you’d never hire.

Anthropic's Claude Duet works while you're away | AI search swallows 1.27B product listings | Study prices the words in your AI ad brief

You only have to get it right once. | AI lets humans delegate the ignoring | 5 marketing psychological biases

AI-made trailer wins the $2.5M XPRIZE | Wharton's habit that nearly triples AI ROI | Meta's Muse Wonder beats rival AI at real work

Parkinson's Law AI edition| Why people fear AI | checkout-free kiosks

Learn how to make better AI product videos with Claude Opus 5.5 using creative briefs, frame-by-frame control, and automated reviews.