The 'physics' of marketing are changing...Ken Griffin on AI acceleration... and how brands still eat categories whole.

Anthropic plugs Claude into small business apps, Higgsfield ships full campaigns from one prompt, and Amazon kills Rufus for Alexa.

The 'Boomerang Loop'...removing yourself as the bottleneck to AI...and 3 'dead’ advertising mediums showing signs of life.

A $15K agency brand identity system in minutes. Upload your logo, paste one ChatGPT prompt, get a full brand universe.

Bain's AI shoppers match 90% of real research, OpenAI's voice models translate 70 languages live, and AI hasn't crushed artist wages.

The "Blank Slate" AI error...the advantage of NOT working hard...and the fatal errors that destroyed LIV Golf.

New prompt guides from OpenAI and Anthropic show your current prompts probably produce worse output than they did a month ago.

Meta lets you run ads from any AI tool, no code. Google's AI Max takes plain-English orders. Snap puts brand agents inside Chat.

The body leans toward "buy" or "bail" before the mind even names what's on the screen.

Hormozi's thesis on winning with AI in 2026: forget cleverer prompts. The real edge is context systems built around Claude Cowork.