May 11 Monday Memo The 'Boomerang Loop'...removing yourself as the bottleneck to AI...and 3 'dead’ advertising mediums showing signs of life. May 11, 2026 3 min read
May 10 GPT Images 2.0 = Complete Agency-Grade Branding A $15K agency brand identity system in minutes. Upload your logo, paste one ChatGPT prompt, get a full brand universe. May 10, 2026 5 min read
May 07 Need to Know News - May 7th, 2026 Bain's AI shoppers match 90% of real research, OpenAI's voice models translate 70 languages live, and AI hasn't crushed artist wages. May 7, 2026 5 min read
May 04 Monday Memo The "Blank Slate" AI error...the advantage of NOT working hard...and the fatal errors that destroyed LIV Golf. May 4, 2026 4 min read
May 03 New ChatGPT & Claude Break Your Prompts New prompt guides from OpenAI and Anthropic show your current prompts probably produce worse output than they did a month ago. May 3, 2026 6 min read
Apr 30 Need to Know News - April 30th, 2026 Meta lets you run ads from any AI tool, no code. Google's AI Max takes plain-English orders. Snap puts brand agents inside Chat. Apr 30, 2026 5 min read
Apr 27 Monday Memo The body leans toward "buy" or "bail" before the mind even names what's on the screen. Apr 27, 2026 4 min read
Apr 26 Hormozi: How to Win with AI in 2026 (Not Prompts) Hormozi's thesis on winning with AI in 2026: forget cleverer prompts. The real edge is context systems built around Claude Cowork. Apr 26, 2026 6 min read
Apr 25 Need to Know News - April 25th, 2026 OpenAI launches GPT-5.5, Google satellite AI enters ads, and Elon says Grok’s coding agent ships next week. Apr 25, 2026 5 min read
Apr 20 Monday Memo Stop treating AI like your personal vending machine...go with the anecdote over data...how the casino always wins by picking WHO gets to play. Apr 20, 2026 4 min read