Shadow Skills...do more interesting things to rise above AI noise...and the ‘ Discovery Box Bubble.

Non-coder Jon Cheney built a $2.5M AI business serving construction firms with $400, a weekend, and a sharp sales pitch.

Two-man AI startup hits $401M, Macy's AI shoppers spend 4.75x more, and a study shows which sources AI trusts most.

The AI promise machine...solving real world problems...and 8 timeless narritive patterns to use in your copy.

Ridge CEO Sean Frank says AI isn't replacing workers. Employees who won't use it are, as revenue-per-head goals surge.

Shopify opens shop inside ChatGPT, marketers move SEO dollars to GEO, and YouTube rewires creator matchmaking with Gemini

Our brains are running ahead of our eyeballs....80%success is AI success...how to get your business in an airport.

Meta AI agents now run ads end-to-end, ChatGPT ad performance disappoints, and AI ad spend surges 63% as control fades

BuzzFeeds fall shows why attention doesn't equal revenue...who to watch to track AI trends...has Eugene Schwartz's Law of Desire ever been broken?

TurboLearn hit 8M users in 25 months. Founders reveal their viral AI growth playbook...from TikTok-first product tests to creator-led ads.