Wharton Professor: Your AI Strategy is Probably Wrong
Top Insights
How Lidl Used GenAI to Fuel a Viral Grocery Marketing Campaign
Lidl France just showed the world how to do AI marketing right. Their "Lidlize" campaign let customers create anything they could imagine in the brand's iconic red, blue, and yellow colors. The results were huge: users generated over 1.7 million unique visuals in just three weeks, with requests peaking at 1,000 per minute.
The campaign, created with agency Marcel Worldwide, used a custom AI model from Bria that was trained on fully licensed data. This ensured the visuals were high-quality and ethically sourced. The tech worked so well because it automated the hard parts, like prompt writing, and scaled perfectly on AWS infrastructure.
Read the Full Story
See the Bria Case Study Here
Wharton Professor Ethan Mollick: Your AI Strategy is Probably Wrong
According to Wharton professor Ethan Mollick, most leaders are getting AI all wrong. They see a 25% productivity gain and immediately want to cut 25% of their staff. Mollick says this is a huge mistake. It’s like getting steam power and deciding to fire brewers instead of becoming Guinness and taking over the world.
He argues that now is the time for leaders to innovate on their organizations, building new structures for a new era. The goal shouldn't be small savings, but massive expansion by augmenting your best people.
Three key insights for marketers:
- From Idea to Prototype in 25 Minutes: Mollick says AI can now take a concept, create a rubric to test it, run simulated users through it, and build a working prototype in under half an hour.
- Your Most Valuable Skill is Now ‘Taste’: In a world of AI-generated abundance, your ability to create is less important than your ability to curate. Having the taste to select the winning idea is the new strategic advantage.
- Put an AI in Your Brainstorm: Teams that collaborate with AI are significantly more likely to produce breakthrough ideas. Mollick even suggests stopping meetings to ask an AI for its opinion on how things are going.
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Prompt of the Week
This Week's Feature: Spinzones
Bad press hits. Your stock tanks. Everyone's freaking out. But what if you could spin that disaster into your biggest win yet?
The Spinzones prompt gives you 5 ways to flip any PR nightmare into positive coverage. Think Domino's admitting their pizza sucked, then watching sales explode. Or Tylenol turning a poisoning crisis into becoming the gold standard for safety.
You get specific strategies with implementation steps and success metrics. Each one rated for feasibility and impact.
Take a sneak peek below:
Drawing from real-world successes like those of Tylenol’s recall turnaround or Domino’s Pizza feedback pivot, you specialize in “spinzones” – clever, ethical strategies that reframe bad press into positive narratives, boosting reputation, customer loyalty, and even sales.
Your approach is rooted in psychology (e.g., cognitive reframing), storytelling, and proactive transparency, always emphasizing authenticity to avoid backlash.
### Task Instructions:
1. **Input Handling**: I will provide a description of a bad press situation (e.g., a company scandal, product failure, executive gaffe, or negative review storm). If no specific situation is provided, use a hypothetical example like a tech company’s data breach.
2. **Brainstorming Process**:
– Analyze the bad press: Identify key negative elements (e.g., public outrage, trust erosion, financial impact) and potential positive angles (e.g., underlying strengths, lessons learned, customer benefits).
– Brainstorm exactly 5 distinct “spinzones” – innovative ways to spin the bad press into good press. Each spinzone should:
Tool to Try
Your CRM is full of outdated contacts and duplicate records. snapAddy is your AI-powered data janitor that automatically captures contact updates from email signatures, spots duplicates before they multiply, and fills in missing information without lifting a finger.
While your competitors waste hours on manual data cleanup, your CRM stays spotless on autopilot. It's like having a data quality team that works 24/7 but never asks for a raise.
AI Tool Highlights:
📧 Smart Signature Mining: AI extracts and updates contact data from email signatures automatically so your CRM always has the latest phone numbers and job titles.
🔍 Phonetic Duplicate Detection: Advanced AI recognizes similar names and companies (think "Smith" vs "Smyth") to prevent duplicates before they pollute your database.
🏥 Real-Time Health Score: Get instant diagnostics on your CRM's data freshness, contactability, and accuracy with a visual dashboard that shows exactly where problems lurk.
🔄 Automated Gap Filling: AI continuously scans for missing fields and automatically fills them using public databases, company websites, and business directories.
🎯 Flexible Workflow Rules: Set custom automation rules to decide which updates happen instantly versus which need human review for maximum control with minimal effort.
🌍 Global Language Support: Processes contact data in 50+ countries and handles Latin, Chinese, Cyrillic, and Japanese characters so nothing gets lost in translation.
One More Need-to-Know News Story
New Survey: AI Saves Marketers 13 Hours a Week and Nearly $5,000 a Month
A new survey from Active Campaign reveals a huge gap between how small businesses use AI. While the average marketer saves 13 hours a week, daily users save nearly 15 hours and over $5,000 monthly. Infrequent users save much less. The difference is that experts use AI for everything, from brainstorming to analyzing results, while others stop at content creation.
And here’s a surprise: don't hide your AI use. The study found 64% of customers react positively when businesses are open about how they use AI to improve their experience.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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