RANKED: The Top 5 AI Ad Campaigns of 2025 (so far)
Top Insights
The Best 5 AI Advertising Campaigns This Year & What You Can Learn
A new report highlights five of te best AI ad campaigns of the year. Each one proves that AI is living up to the hype and helping brands create high-quality ads faster and cheaper than ever before:
- Massive Savings: The British Council slashed ad production costs by 70% and launched campaigns 50% faster by using an AI design platform to generate over 1,000 ad variations.
- Incredible Speed: Kalshi, a prediction market, created a viral TV ad for the NBA Finals in under 48 hours for just $2,000. Similarly, the financial brand Coign produced its TV spot in only half a day.
- Smart Solutions: H&M is using AI "digital twins" of models to accelerate production timelines, while the telco Amaysim had a tiny two-person team create a national TV ad in under two weeks.
"I'm being paid to fix issues caused by AI" - BBC
Companies are turning to AI to save money, but in some cases it's backfiring. Now, they're paying professionals to fix the costly mistakes. Marketing manager Sarah Skidd charged a client $100 an hour to completely rewrite "very vanilla" website copy that AI had produced. And it's a growing trend—another writer told her that 90% of their work is now fixing AI errors.
It happens with tech, too. Agency owner Sophie Warner says clients are crashing their websites with faulty AI-suggested code. One such error cost a business £360 and three days of downtime.
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Prompt of the Week
This Week's Feature: Tree-of-Thought
Alot of AI responses follow the first plausible reasoning path that emerges, like water rushing down the steepest hill. They commit too early to a single line of thinking, missing better solutions that required exploring alternative routes.
The Tree-of-Thought prompt forces systematic exploration of the solution space before settling on an answer. It generates three distinct reasoning branches, evaluates each for accuracy, then selects and refines only the strongest path.
This parallel processing approach catches errors and discovers insights that linear thinking misses. Add this prompt to the end of any prompt...and transform hasty first-drafts into carefully considered responses that have explored, and rejected, inferior alternatives.
Here's the full prompt.
• Generate exactly 3 branches, ≤3 steps each (≈150 tokens max/branch).
• After each branch, assign a score 1-5 for factual accuracy.
• Select the highest-scoring branch.
Self-Refine:
• Critique the chosen answer for flaws; revise once if needed.
Privacy:
• Do NOT reveal the discarded branches or scores.
• Output only the final answer.
Tool to Try
GWI Spark is an AI market research assistant that gives you instant consumer insights from real survey data. Unlike other AI tools that scrape unreliable web content, Spark taps into responses from nearly a million people across 50+ countries. Just type questions about your target audience and get back solid data in seconds.
Whether you're comparing different audiences, validating campaign ideas, or building pitch decks, Spark delivers insights you can actually trust. It's like having a research team that never sleeps...helping you create smarter campaigns and make decisions backed by real consumer data.
AI Tool Highlights:
🔍 Real Survey Data: Access insights from nearly 1 million surveyed consumers worldwide instead of unreliable web-scraped information that other AI tools use.
🌍 50+ Global Markets: Explore consumer behaviors across countries instantly, or zoom into specific local regions for granular insights about your target audience.
⚡ Instant Answer Engine: Ask any question about consumer preferences, behaviors, or trends and get data-backed answers in seconds without digging through spreadsheets.
🎯 Audience Comparison: Analyze and compare multiple audience segments side-by-side to spot differences in behaviors, preferences, and purchasing patterns.
📊 Pitch-Ready Insights: Export reliable stats and insights directly into presentations, reports, and sales pitches to prove you understand your market.
🚀 No Question Required: Browse and explore audience data even without specific questions—GWI Spark surfaces relevant insights based on general topics or categories.
One More Need-to-Know News Story
Amazon's New 'App Store' for AI Agents Is Coming Next Week
Get ready for a new way to use AI. Amazon Web Services (AWS) is launching an AI agent marketplace next week, with AI powerhouse Anthropic as a major partner. This new platform will work like an app store, but for AI programs that can perform tasks on their own. The goal is to make it much easier for businesses to find and use the best AI agents available.
- Big Boost for Anthropic: As a launch partner, Anthropic gets a direct line to AWS's huge customer base. This is a major boost for the company, which already has a multi-billion dollar backing from Amazon.
- A New Way to Sell AI: The marketplace gives AI startups a single place to sell their agents directly to businesses. Instead of being bundled, agents can be priced and sold like individual software, creating new revenue streams.
- One-Stop Shop for Businesses: Enterprise customers can now browse, test, and install AI agents from various developers in one location, making it easier to find the right tool for the job.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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