Shopify CEO’s Leaked Memo: “AI Is Now Mandatory”
Top Insights
Shopify CEO's Leaked Memo Says Using AI Is Now Mandatory
In a leaked internal memo, Shopify CEO Tobi Lütke declared that using AI is no longer optional but a "baseline expectation" for all staff. He believes anyone who doesn't learn this skill will fail at the company.
The memo announces several major policy changes:
- AI use will be included in performance reviews
- Teams must try AI solutions before requesting more headcount
- All project prototypes must include AI exploration
Shopify provides employees with multiple AI tools including chat.shopify.io, Copilot, Cursor, and Claude code. Lütke himself used AI agents to create a company presentation last summer.
How People Are Really Using Gen AI in 2025 According to Harvard Business Review
A new study shows how people are using AI in 2025, with surprising shifts from last year. The biggest change? Emotional support is now dominating technical help.
Business uses remain strong but more people are using AI for personal growth. AI is helping with everything from travel planning to fighting parking tickets.
Users have gotten more sophisticated with better prompts too, though some worry about becoming too dependent.
Prompt of the Week
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Tool to Try
Predis AI is an intelligent social media marketing platform that transforms content creation for businesses and marketers. It generates high-performing social media posts, captions, and visuals. Ones tailored to your brand identity and audience preferences. With AI-powered analytics and optimization, Predis.ai helps you boost engagement and save hours of creative work.
AI Tool Highlights:
📱 Multi-Platform Content: Creates platform-specific posts for Instagram, Facebook, Twitter, LinkedIn and more—all from a single prompt.
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📝 Smart Caption Writer: Crafts engaging captions with relevant hashtags, emojis, and calls-to-action based on your brand voice.
📊 Performance Predictor: Analyzes content before publishing to forecast engagement rates and suggest improvements.
🎯 Audience Analyzer: Studies your followers' preferences to recommend optimal posting times and content themes.
⏱️ Content Calendar: Automatically schedules your AI-generated posts at peak engagement times while maintaining a consistent publishing rhythm.
One More Need-to-Know News Story
ChatGPT Will Now Remember Your Old Conversations
OpenAI just made ChatGPT smarter about your past conversations. Now it can remember things you talked about before, even if you didn't ask it to save them.
This builds on last year's "Memory" feature but goes much further. ChatGPT will use both saved memories and your chat history to give better answers.The update is rolling out first to $200 Pro subscribers, with $20 Plus users getting it soon. Business and education users will see it in a few weeks.
🚀 Whether you're selling a $7 ebook or a $30,000 coaching program – having these 5 'Copy Blocks' in your ads could be the difference between crickets and cash registers.
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Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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