How I Use ChatGPT to Run my $30 Billion Company
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How I Use ChatGPT to Run my $30B Company - Hubspot Co-Founder on the 'My First Million' Podcast
Dharmesh Shah runs a $30 billion company by day. By night? He's building AI tools in his basement. The HubSpot Co-Founder and CTO got early access to GPT two years before ChatGPT went public. He saw the future coming and now uses AI to manage everything from his emails to his company strategy.
His advice is blunt: "Every day, you should be in ChatGPT. I don't care what your job is." Even if you're a restaurant sommelier, he says, AI should be part of your daily routine.
Here are three big takeaways from the interview:
- Your ChatGPT Has a Tiny Brain (But There's a Brilliant Workaround): ChatGPT can only work with what fits on one page - your question and answer together. But companies use "vector databases" to trick it. They grab the exact five documents you need from thousands and feed them to ChatGPT. Now you can chat with massive databases.
- Someone Has to Manage the Robots (It Might As Well Be You): Every company will soon mix human and AI workers. These digital employees need onboarding, training, and performance reviews. Someone has to pick the right AI for each job and give feedback. Learn these skills now before everyone else catches on.
- Make ChatGPT Try First (You'll Do Less Work): Before doing any computer task, let ChatGPT attempt it. Research, emails, planning - everything. Tell it about yourself, then watch what happens. Most people only use it for writing. They're missing 90% of what it can do.
Watch the Full Interview Here
Reuters Releases 171 Page Digital News Report for 2025
This year’s Digital News Report 2025 from the Reuters Institute offers a sweeping look at how audiences across 48 global markets are adapting to a fast-changing information landscape—particularly in response to AI. It reveals shifting preferences toward utility-driven tools, growing generational divides in news consumption, and deepening concerns about trust and automation.
Three Big Takeaways:
- Utility Over Curation: Audiences are more interested in AI that makes content easier to use (e.g., summaries, translations) than AI that selects it for them. For marketers, this means focusing on AI tools that add convenience.
- Human Oversight Builds Trust: People believe fully automated content is less accurate and trustworthy. They are far more comfortable when AI assists a person, not replaces them. Marketers should keep the "human-in-the-loop" visible to build credibility.
- Chatbots are a Gen Z Channel: AI chatbots are an emerging news source, especially for under-25s (15% weekly use). This group uses them to get news and check facts, creating a new opportunity for engagement.
Is Your Landing Page Missing One of These 5 Essential 'Copy Blocks'?
- it might be costing you a fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
Prompt of the Week
This Week's Feature:Blindside
The Blindside prompt hunts for invisible assumptions boxing in the responses you get . Here's exactly how to use it
Step 1: Submit your initial prompt to any AI chatbot and get your first response.
Step 2: Copy and paste this exact follow-up question:
"What's a potential hidden assumption or blind spot in my initial prompt that could limit the best possible outcome? And what's a potential hidden assumption or blind spot in your answer that could limit its effectiveness?"
Step 3: The AI will now analyze BOTH your original question and its own response for hidden flaws.
Example: You ask for "the best marketing strategy for my brand" The AI gives you a comprehensive plan. Then you hit it with the Blindside question. Suddenly it realizes you never mentioned your budget. Or your timeline.
Or that you're selling to seniors who don't use social media. It also catches that it assumed you had a marketing team when you're flying solo.
The result? A second response that actually works for your real situation. Not theoretical perfection that crumbles on contact with reality.
Tool to Try
Your marketing metrics are lying to you. Lifesight reveals which ad dollars actually generate revenue versus which ones just take credit for sales that would happen anyway. This 'incrementality' measurement platform combines causal MMM, geo testing, and smart attribution to show the true impact of every marketing channel. Finally see through the attribution smoke screen to make budget decisions that drive real growth.
AI Tool Highlights:
📊 Incrementality Truth Detection: Separates ads that truly cause purchases from those merely correlating with sales you'd get anyway, showing real ROI not vanity metrics.
🗺️ Geo-Lift Testing Engine: Runs controlled experiments across different geographic regions to scientifically prove which campaigns drive incremental revenue versus baseline sales.
🔮 Predictive Budget Optimizer: AI forecasts how reallocating spend between channels will impact revenue before you move a single dollar, eliminating expensive guesswork.
🔄 Unified Channel Measurement: Connects offline and online touchpoints into one view so you finally see how TV ads impact digital conversions and vice versa.
⚡ No-Code Data Integration: Pulls data from all your marketing platforms in minutes without engineering help, turning setup from months to moments.
📈 Causal Marketing Mix Modeling: Uses advanced statistical models to untangle complex channel interactions and reveal true contribution of each marketing investment.
One More Need-to-Know News Story
Reddit's New AI Tools Have Advertisers Flocking to the Platform
Reddit just figured out how to turn its user conversations into serious cash. Its new AI ad tools are driving massive growth, helping boost revenue by 78%. These tools let marketers see exactly what communities are talking about and even use real comments in their ads.
Advertisers are flocking to the platform, with the number of ad accounts jumping 50% in the last quarter. The new AI capabilities are so effective that one company is planning a Super Bowl ad about them.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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