Prompt of the Week: Recession-Ready Marketing
Top Insights
601 Real-World AI Success Stories That'll Inspire You
Google Cloud's list of real AI use cases has grown from 101 to 601 in just one year. Companies across every industry are seeing amazing results:
🤖 Kellanova (formerly Kellogg's) uses AI to find substitute ingredients when supplies run low and spot food trends months faster than competitors.
🤖 Kraft Heinz slashed campaign creation time from eight weeks to just eight hours using Google's AI image and video generation tools
🤖 Puma's AI-customized product photos for local markets boosted click-through rates by 10% in India
🤖 Square Enix creates AI-optimized marketing assets for gamers based on player data, boosting email opens by 20% and retention by 10%
🤖 Carrefour built an AI Marketing Studio in just 5 weeks that creates ultra-personalized campaigns across social networks in a few clicks
See All 601 Success Stores Here
Amazon CEO's Latest Shareholder Letter Reveals AI's True Impact
In his latest shareholder letter, Amazon CEO Andy Jassy shares why AI is transforming business faster than expected:"Generative AI will reinvent virtually every customer experience we know."
He says AI is potentially "the largest technology transformation since the cloud... and perhaps since the Internet."
Just as lower cloud prices actually increased overall spending by enabling new use cases, AI cost reductions will likely accelerate adoption and expand the total market. Marketers should prepare for both cost-efficient AI tools and entirely new marketing capabilities that weren't previously possible at scale.
Real the Full Shareholder Letter
🚀 Whether you're selling a $7 ebook or a $30,000 coaching program – having these 5 'Copy Blocks' in your ads could be the difference between crickets and cash registers.
Discover All 5 'Copy Blocks' Now
Prompt of the Week
This Week's Feature: Recession-Ready Marketing
When money gets tight, customers don't just spend less - they buy differently.
This prompt shows you how to speak to cash-strapped buyers who suddenly care more about security than status. It reveals exactly how to tweak your offers, not just your prices, to become the safe choice when every purchase feels risky.
While your competitors panic, you could profit.
Access the Full Prompt Here
Take a sneak peak below:
Your special skill is transforming marketing messages and offers to align with shifting customer psychology during economic uncertainty.
When consumers feel financially threatened, their decision-making changes dramatically – your expertise lies in identifying these shifts and creating relevant positioning.
_YOUR TASK_
Analyze my current marketing approach and target audience, then provide specific, actionable recommendations to adjust my messaging and offers to better resonate with customers during economic hardship.
Tool to Try
YouScan is an advanced AI-powered social media monitoring platform specializing in visual insights. It detects brand appearances in images across social networks, even without text mentions. The platform uses computer vision to help brands discover how their products appear in authentic consumer content.
By analyzing visual data, YouScan uncovers marketing opportunities and identifies emerging trends that would otherwise remain hidden.
AI Tool Highlights:
👁️ Logo Recognition: Automatically detects brand logos in social media images, even in crowded scenes or partial visibility.
🔍 Object Detection: Identifies products, scenes, and visual contexts where your brand appears without text mentions.
😀 Emotion Analysis: Reads facial expressions in images to gauge consumer sentiment when using or displaying your products.
🏷️ Scene Classification: Categorizes visual content by location, activity, and context to understand how consumers use your products.
📊 Visual Trend Spotting: Identifies emerging visual patterns related to your brand or industry before they become mainstream.
🖼️ Image Clustering: Groups similar visual content to reveal common usage scenarios and presentation styles of your products.
One More Need-to-Know News Story
Johnson & Johnson: 15% of AI Use Cases Deliver 80% of Value
After three years of experimenting with nearly 900 AI use cases, Johnson & Johnson found a surprising truth: just 10-15% of AI projects deliver 80% of the value. The company is now cutting low-value projects and focusing resources on winners like AI sales coaching tools and employee policy chatbots.
CIO Jim Swanson admits the initial wide approach helped them learn, but says it's now time to prioritize what actually works. This matches broader trends - 90% of healthcare executives report positive ROI from their AI investments
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
P.S. Help shape the future of this newsletter – take a short 2-minute survey so we can deliver even better AI marketing insights, prompts, and tools.
[Take Survey Here]
