Microsoft's 90% cheaper AI ads nobody knew were AI
Nobody noticed Microsoft's Surface laptop ad was AI-generated until the company revealed it themselves. The 56-second commercial saved a shocking 90% in time and costs by using AI to create scripts, storyboards, and many visual shots.
Monday Memo
Sell transformation...95% of YC code written by AI...and how to lean into 'Made in America' branding.
Prompt of the Week: Recession-Ready Marketing
When money gets tight, customers don't just spend less - they buy differently.This prompt shows you how to speak to cash-strapped buyers who suddenly care more about security than status.
Need to Know News - April 17th, 2025
Kellanova speeds product development with trend-predicting AI, Altman builds secret X competitor for viral content, and execs fear betting on the wrong AI project could cost their jobs.
Monday Memo
Pain alone doesn't trigger action...why you have to try something...and lesser known recession-proof businesses.
Shopify CEO’s Leaked Memo: “AI Is Now Mandatory”
In a leaked internal memo, Shopify CEO Tobi Lütke declared that using AI is no longer optional but a "baseline expectation" for all staff.
Inside: 5 'Copy Blocks' behind every winner...
These are the five fundamental building blocks of persuasion.
Need to Know News - April 10th, 2025
Google's Workspace Flows automates research across apps, Walmart cuts production time 75%, and AI agents raise charity funds without humans.
Monday Memo
Expectations and reality...an AI reframe from Balaji...why the messenger matters more than the message.
[NEW PROMPT] Turn "maybe later" into "I need this now"
Create 10 vivid scenarios showing what prospects will regret by not buying now. Turn future pain into present action with this AI prompt.