(New) TikTok AI turns your photos into viral videos
Top Insights
Fast Company: AI Won't Kill Advertising, But It Will Kill Bad Ads
The ad world is moving past the AI hype and into practical use. At Cannes Lions, the message was clear: AI is a tool, not a replacement for human talent. As Apple's marketing VP Tor Myhren put it, "AI is not going to save advertising. We’ve got to save ourselves."
Leaders believe AI can handle tasks like creating synthetic personas to test ideas. But it can't replace the industry's "most powerful creative asset: emotion." While AI may not create an award-winning campaign, it could easily replace mediocre work.
Meta's New AI Strategy: Trust Our Robots, But You Can Still Steer
Meta's AI ad tools are getting a big update, and it's all about giving control back to marketers. After pushing automated tools that run on their own, Meta is now letting brands make specific tweaks. You can tell the AI to value certain customers more or add your exact brand colors to AI-generated images.
It's a careful balance. Meta wants advertisers to trust its AI while also giving them the tools to find "little things you can do to build an edge" and optimize their campaigns for better results.
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Prompt of the Week
This Week's Feature: Proof Harvester
"Great service!" and "Five stars!" are the ghosts of dead testimonials. They’re polite, but they don’t persuade skeptical prospects.
The Proof Harvester prompt turns these empty compliments into compelling conversion stories. It helps craft a precise email with story-mining questions that guide your best customers to articulate their "before and after" journey. Use this prompt to stop collecting useless quotes and start harvesting powerful narratives that do the selling for you.
Here's a sneak peek:
You understand that the best testimonials are not simple endorsements; they are mini “Hero’s Journey” stories. Your task is to craft a communication that makes a customer feel valued and makes it effortless for them to provide a story-rich testimonial.
##YOUR TASK
Craft a warm, personal, and non-demanding email to a happy customer. The primary goal is NOT to ask for a generic “review,” but to ask 3-4 specific, guiding questions that help the customer articulate their transformational journey with a product/service. The output must be immediately usable by a business owner.
## CORE PRINCIPLES TO APPLY
-Gratitude First: The request must be framed within genuine appreciation for their business and their success.
-Effortless for the Customer: The questions should be simple, thought-provoking, and easy to answer. The customer should not have to guess what you’re looking for.
-Focus on Story, Not Praise: The questions should be designed to uncover a narrative arc: their life before, the turning point, and their life after.
-Permission-Based & Low Pressure: The tone must be one of “we’d be honored if you’d be willing,” not “we need you to do this.”
Tool to Try
Clueso is an AI-powered platform that transforms screen recordings into polished product videos and documentation. Instead of spending hours editing, Clueso automatically refines your raw footage into professional-looking tutorials and guides. Just record your screen, and Clueso’s AI will handle the rest - from trimming dead air and creating voiceovers to generating step-by-step articles, complete with screenshots.
AI Tool Highlights:
🎬 Automated Video Production: Turns rough screen recordings into stunning product videos with features like auto-zoom, filler word removal, and automatic captions.
✍️ AI-Powered Scripting & Voiceovers: Automatically rewrites your script for clarity and generates lifelike AI voiceovers, saving you from manual voice work.
📖 Instant Documentation: Simultaneously creates step-by-step written guides with screenshots, based on your video content.
🎨 Branded Video Templates: Ensures all your video content is consistent with your brand guidelines by using custom templates.
🌐 Multi-Language Support: Reach a global audience by translating your video and documentation content into multiple languages.
📈 Seamless Integrations: Works with your existing knowledge base, LMS, and other platforms to easily distribute your content.
One More Need-to-Know News Story
TikTok's New AI Can Turn a Single Photo Into a Viral Video
TikTok is expanding its Symphony AI suite with powerful new creative tools. The "Image to Video" feature lets marketers upload a static photo, add a text prompt, and instantly get a five-second video clip. Similarly, "Text to Video" allows brands to generate video concepts just from a written idea, making it easy to test new ads.
A third tool, "Showcase Products," uses digital avatars to bring products to life. These avatars can hold an item, wear clothing, or demonstrate an app.TikTok is also putting these tools directly into Adobe Express and WPP's platform.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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