Need to Know News - September 19th, 2025
In this week's Need to Know News edition:
🤖 The new Amazon AI "employee" that runs your online store for you... and just helped one brand get a 338% increase in ad clicks.
🤖 The future of "invisible shopping" is here... a new report says 1-in-3 shoppers are ready for AI to automatically re-order their groceries and household supplies (but there's a catch).
🤖 Local businesses will soon be able to create high-quality TV ads in minutes... getting their products inside 100 million homes thanks to Roku's new AI platform.
And a whole lot more!
Amazon's New AI Agent Will Help Run Your Online Store
Amazon is upgrading its Seller Assistant with powerful "agentic AI." This means the AI can now take action for you, not just answer questions. It proactively manages your business by flagging slow-moving inventory to avoid fees and suggesting price changes.
The AI can also create professional-quality ads for you. One company selling smart bird feeders used it to make a Father's Day ad and saw a 338% increase in clicks. The assistant also monitors your account for compliance issues and helps you create growth strategies, acting like an always-on business partner.
Google Adds Gemini AI to Chrome
Google is adding its Gemini AI directly into the Chrome browser for all U.S. users. Now, you can ask it to summarize a long article or even schedule a meeting in your calendar without ever switching tabs.
This is Google's big move to stay ahead of AI rivals like OpenAI and Perplexity, who are also building their own browsers. And it gets better. Soon, Gemini will be able to perform tasks for you in the real world, like booking a haircut or ordering your weekly groceries automatically.
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AI Hits the Runway at New York Fashion Week
At New York Fashion Week, brands like Ralph Lauren and Alexander Wang debuted new tech. Ralph Lauren launched "Ask Ralph," an in-store AI assistant that gives customers style advice. Alexander Wang used AI to create art for his runway show.
While some designers are still hesitant and AI models have faced backlash, the trend is growing fast. The fashion AI industry is already worth $3 billion and is projected to reach $60 billion by 2034, making it a change that's hard to ignore.
Roku Is Bringing AI-Generated Ads to Your TV
Get ready for a lot more ads on your TV. Roku's COO, Dan Jedda, announced a plan to bring "100,000 advertisers" to streaming TV. The company is using AI to help small businesses, like local car dealers and restaurants, create high-quality ads in just minutes.
This strategy is designed to pull ad money away from social media. As the US market leader, Roku is in over 100 million homes. If this plan succeeds, you can expect to see AI-generated ads become common on all streaming platforms, not just Roku.
Meta's New AI Glasses Come with a Mind-Reading Wristband
Meta just launched its new Ray-Ban Display glasses for $799. . They project a small, full-color display into your view that disappears when you're done. The breakthrough is the included Meta Neural Band.
This wristband reads the tiny electrical signals from your muscles, turning subtle finger movements into commands. You can silently scroll through messages or get turn-by-turn directions, all hands-free. It's technology that feels like magic, designed to keep you present in the world around you.
Small Businesses Are Turning to AI to Buy Back Time
Small business owners are running out of time. A new American Express survey found that 28% are too caught up in daily operations to focus on growth. To fix this, they're turning to AI. Last year, 31% had no plans to use it, but now 43% of small businesses are adopting AI in the next year.
The goal is to free up time for important activities like networking and marketing. Despite the time crunch, optimism is high, with 60% expecting stronger business performance by the end of 2025.
Notion 3.0 Brings Massive AI Agent Upgrade
Notion is transforming from a tool into a teammate. With Notion 3.0, you now have a personal AI Agent that can do your busywork for you. Just assign it a task, and it can work for up to 20 minutes, turning meeting notes into proposals or digging through Slack for customer feedback.
You can even give your Agent custom instructions and a personality. And soon, you'll be able to build a whole team of specialized Agents that work on autopilot, so your projects keep moving forward even while you sleep.
The Price of AI Training? News Companies Are Cashing In
AI has to learn from somewhere, and news companies are starting to send a bill. Meta is now in talks with media giants like Fox Corp and News Corp to pay for their content. The plan is to feed news articles into Meta's AI to make it smarter.
This isn't a new idea. OpenAI and Amazon have already signed deals with outlets like The New York Times. It signals a major shift where content creators are finally getting compensated, opening up a new way to make money in the AI era.
Shoppers Are Ready for AI to Take Over, But With a Catch
Imagine your home automatically ordering milk when you run low. A new PwC report says this future of "invisible shopping" is closer than you think. About a third of shoppers are already comfortable with AI buying things for them.
But they aren't ready to completely let go of the steering wheel. Nearly two-thirds insist on having guardrails. This means they want the power to approve any purchase before it happens and the ability to get their money back if the AI makes a mistake.
Thanks for reading.
Until next time!
The AI Marketers
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