Need to Know News - September 12th, 2025
In this week's Need to Know News edition:
🤖 Netflix and Amazon just teamed up... now you can use Amazon's insane customer data to put your ads right in front of the entire Netflix audience.
🤖 How one CEO gets 2 hours back every single day by using AI to draft all his communications... in his exact style.
🤖 Launching a Shopify store? A new AI scans your entire site in 2 minutes... then gives you a personalized checklist to fix any problems.
And a whole lot more!
Claude Is Your New Data Analyst
Claude can now create and edit files like Excel, PowerPoint, and PDFs directly within the app.You can upload raw data and get back a polished spreadsheet complete with charts and written insights. Or, give it a PDF report and get a ready-to-use slide deck in return.
To do this, Anthropic gave Claude its own private computer where it writes code and runs programs behind the scenes. This powerful feature is now rolling out to paid users.
AI is Revolutionizing the C-Suite
AI is moving into the C-suite. A recent IBM survey found that 61% of CEOs are already using AI agents in their own workflows. For example, Weber Shandwick's CEO saves up to two hours a day by using AI to draft communications in his style. The technology is also transforming R&D. A McKinsey report predicts AI will double the pace of innovation, adding half a trillion dollars in value.
🚀 Missing One of These 5 Essential 'Copy Blocks' Could Cost You A Fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
Meta Deepens AI Focus for Latest Suite of Brand Advertiser Solutions
ant to place your ad right next to a viral Reel? Meta's new AI tool does just that. Its "Reels trending ads" feature finds the most popular, brand-safe videos and places your content nearby. And it works. JCPenney tested it and saw a 32% jump in ad recall and six-times greater favorability.
Appliance brand SharkNinja used it to get 16 million video views and 91% incremental reach. Meta is also adding more ad formats to Threads and giving advertisers better tools to guide its AI toward the most valuable audiences.
Forget Hype: 98% of Product Leaders Say AI Is Now Essential
A stunning 98% of product leaders at companies with over $250 million in revenue say AI will reshape their business in the next three years. They no longer see it as an experiment. Instead, they view it as a core necessity, just like cloud computing. The market is still a patchwork, with OpenAI leading in tech, Google in goods, and Microsoft in services. But the message is clear: this isn't a fad.
Launch a Perfect Shopify Store in Under 2 Minutes
Shopify has a new app to take the stress out of launching a store. Shopify Launch Check uses AI to scan your entire store in less than two minutes. It then gives you a personalized checklist with simple instructions to fix any issues before you go live.
Amazon and Netflix Team Up to Shake Up TV Advertising
Buying ads on Netflix is about to get a lot easier. The streaming giant is partnering with Amazon, allowing brands to buy ad space on Netflix using Amazon's powerful ad-buying platform (Amazon DSP).
This means advertisers can use Amazon's unique customer data and AI to place their commercials in front of Netflix's massive audience. The new integration aims to simplify TV ad buying and will roll out in 11 countries, including the U.S. and U.K., starting in late 2025.
You Can Now Find AI Summaries in Your Google Drive
You can now see Gemini summaries directly within the suggested files surfaced on the Home page in Google Drive. These summaries will show on select Docs, Sheets, Slides, and PDFs in your suggested file list.
You can click the “See more” button that appears on hover to view a more in-depth analysis, or ask Gemini follow up questions about the file in the Gemini side panel.
Vivrelle's AI Blends Rental, Resale, and Retail
Looking for a way to merge different commerce models? Luxury rental club Vivrelle just provided a masterclass with AI. They launched an "AI stylist" named Ella that does more than just recommend their own products. It partners with retailers REVOLVE and FWRD to build complete outfits for customers.
This strategy brilliantly combines accessory rentals with new clothing sales in a single, seamless transaction. It's a powerful example of using AI not just for personalization, but to create a "360-degree" ecosystem that captures the entire customer journey from borrowing to buying.
Can't Afford a Top AI Team? Here's How to Build One Anyway.
Instead of chasing candidates with flashy resumes from elite schools, focus on what your business actually needs. You don't need a world-class expert in large language models if your project is building a simple chatbot.
A better strategy is to hire for potential. Look for curious, entrepreneurial minds and build your own AI talent through great training. Then, sell them on what makes your company special—the unique problems they'll solve and the real-world impact they'll have.
Thanks for reading.
Until next time!
The AI Marketers
P.S. Help shape the future of this newsletter – take a short 2-minute survey so we can deliver even better AI marketing insights, prompts, and tools.
[Take Survey Here]
