Need to Know News - June 13th, 2025
In this week's Need to Know News edition:
🤖 A billionaire's "AI rollup" strategy that's quadrupling profit margins—and why he's buying entire companies to do it.
🤖 The app marketing breakthrough that's cutting costs 50% while tripling revenue (hint: it treats ads like "recipes").
🤖 Why Meta just paid $14.3 billion to poach a 28-year-old CEO (and what it means for every AI company).
And whole lot more!
ChatGPT Projects Gets A Big Upgrade
OpenAI just supercharged ChatGPT Projects with game-changing features that transform it from a simple chat tool into a real productivity workspace. The biggest upgrade is deep research support that combines your files with web results. Voice mode now lets you brainstorm hands-free, while Plus users get memory that remembers past conversations.
Mobile users can finally upload files and switch models on their phones. You can also share individual conversations without exposing your whole project.These updates make ChatGPT feel less like a one-off tool and more like a focused workspace
Taboola Wants to Turn Its Clickbait Empire Into an AI Chatbot
Taboola just launched "DeeperDive," an AI chatbot that answers reader questions on USA Today and The Independent. The tool appears at the top of homepages with prompts like "How is the UK government addressing the cost of living crisis?" But here's the catch - ads are built right into the AI responses.
Missing One of These 5 Essential 'Copy Blocks' Could Cost You A Fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
A Billionaire Is Buying Entire Businesses and Converting Them to Run With AI
Early AI investor Elad Gil has a bold new strategy: buying traditional businesses and transforming them with AI. He's targeting people-heavy companies like law firms, then using AI to automate tasks and boost margins from 10% to 40%. The improved cash flow lets him buy more companies and repeat the process.
Gil has already backed two companies pursuing this approach, including Enam Co., valued at over $300 million. He believes AI can "radically change the cost structure" unlike previous tech roll-ups that were just "thin veneer."
AI is Breaking App Marketing Rules
App marketing just got a massive upgrade thanks to AI that doesn't just analyze creatives—it explains why they work. Alison.ai built a system with 12.5 billion data points that's delivering 50% cost reductions and 200-300% revenue increases.
The breakthrough? Their AI treats successful creatives like recipes with specific "ingredients" in precise order. Even more impressive, their system converts performance insights directly into code, bypassing human translation errors entirely. This approach is 50-200 times more accurate than traditional prompt-based generation.
How AI Virtual Staging is Changing Real Estate Marketing
Traditional home staging costs $20,000 to $40,000, but AI is flipping the script. Collov AI delivers instant, photorealistic virtual staging that preserves original architecture while placing properly scaled furniture.
The standout feature? Removing existing furniture so buyers can see past outdated styles. Their "Chat Edit" tool lets agents refine images using natural language - swapping furniture or adjusting lighting in seconds. Results speak volumes: one condo saw a 72% spike in listing views and 44% increase in qualified leads after virtual staging.
Amazon Ads Launches Enhanced AI-Powered Video Generator for All US Advertisers
Amazon just supercharged its AI Video Generator after nine months in beta, and it's now available to all US advertisers. One of the big upgrades is being able to create realistic high-motion shots showing products actually being used - like a watch on someone's wrist instead of sitting on a table.
The tool now offers six different video options, can transform still images into motion with one click, and even summarizes existing videos into optimized ad content. BTR Media's CEO says it's a "game-changer" because brands can now create targeted videos for specific searches instead of using generic content.
Full Story
Meta Poaches 28-Year-Old Scale AI CEO After Taking Multibillion Dollar Stake in Startup
Meta just made a massive $14.3 billion investment to secure Scale AI's 28-year-old CEO Alexandr Wang. The deal values Scale at $29 billion and gives Meta a 49% stake. But here's the real story: Meta's main goal was poaching Wang to lead their new superintelligence unit.
Wang, who dropped out of MIT and became a billionaire in his twenties, will help Meta catch up in AI after staff departures and delayed model launches. The move could backfire for Scale though - rival AI labs might stop using their services since Wang remains on Scale's board. This marks Meta's second-largest acquisition ever after WhatsApp
Thanks for reading.
Until next time!
The AI Marketers
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