Need to Know News - April 10th, 2025
In this week's Need to Know News edition:
🤖 Google's new "Workspace Flows" creates AI agents that work while you sleep — automating research, analysis and action across all your apps...
🤖 Walmart cuts fashion production from 6 MONTHS to 6 WEEKS — "Trend-to-Product" AI is here...
🤖 Automated AI agents raised $257 for charity on their own — created emails, docs, and social accounts without human help...
And whole lot more!
Midjourney Launches V7 with Speed Boost and Personalization
Midjourney just released V7 in alpha testing. The new AI image generator delivers better quality images with improved textures, bodies, hands, and object details.
Two key features stand out. First, personalization is now on by default, helping the AI better understand your style preferences. Second, a new "Draft Mode" creates images 10x faster at half the cost. You can even use voice commands to quickly modify images with this feature.
The company also promised new features every two weeks for the next 60 days - two which include improved character and object references.
AI Experts Say These 3 Jobs Are Most Likely to Disappear
A new Pew Research survey reveals AI could wipe out cashiers, journalists, and factory workers within 20 years. Over 1,000 AI experts and 5,400 U.S. adults participated in the study.
Both groups largely agree on which jobs face extinction. About 73% believe cashiers will see fewer jobs, while around 60% say the same for journalists. For factory workers, 67% of the public and 60% of experts predict job loss
Google Adds Smart AI Tools to Workspace for Every Business
Google just announced powerful AI upgrades across Workspace that tackle real business challenges. The biggest news is Workspace Flows - custom AI agents that automate complex tasks by researching, analyzing, and taking action across your apps.
Other exciting additions include:
- Audio features in Docs that turn text into podcast-style summaries
- "Help me refine" that improves your writing like a coach
- Data analysis in Sheets that finds hidden insights for non-experts
- Original video generation in Vids using the Veo 2 model
- Meeting assistance in Google Meet that catches you up when late
- Chat summaries by typing @gemini in conversations
Walmart's AI Tool Turns Fashion Trends Into Products in Just Weeks
Walmart just launched "Trend-to-Product," a new AI system that speeds up fashion design. The tool scans the internet for trends. Then, creates complete mood boards in minutes instead of weeks.
This AI assistant cuts Walmart's clothing production time from six months to just 6-8 weeks - a massive 18-week improvement. It helps designers spend less time researching and more time creating.
Here's how it works: The AI analyzes global trends, generates mood boards with collection names and colors, then creates detailed production instructions for suppliers. Human designers refine everything before production begins.
Google’s newest Gemini AI model focuses on efficiency
Google just announced Gemini 2.5 Flash, a new AI model built for speed and cost savings. This model lets businesses control how much time and money they spend on each AI task. The model works best for things like customer service and reading documents. It takes a bit longer to answer questions because it double-checks its facts first.
Google calls it a "workhorse model" perfect for virtual assistants and summarizing text in real-time. Starting in July, businesses can run Gemini models on their own servers through Google Distributed Cloud. This helps companies with strict data rules.
A Nonprofit is Using AI Agents to Raise Money for Charity
A nonprofit called Sage Future is testing how AI agents can work together for good causes. They put four AI models - GPT-4o, o1, and two Claude models - in a virtual space to raise money for charity.
The AI team raised $257 for Helen Keller International. They picked this charity themselves after researching which organizations save the most lives per dollar.
These AI assistants showed some impressive skills. They:
- Created a group chat to coordinate
- Sent emails through Gmail
- Made and edited Google Docs
- Created an X account for promotion
- Even made a profile picture using ChatGPT
The AI agents weren't perfect. They sometimes got stuck or distracted. Sage plans to try more complex experiments as AI keeps improving.
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AI Costs Drop 280x In 18 Months
The cost of using advanced AI has crashed. What used to cost $20 now costs just 7 cents - that's 280 times cheaper in only 18 months!
This price drop means small companies can now use AI tools that only big businesses could afford before. The best part? Small AI models now work just as well as the huge ones did before.
For marketers, this means three big things:
- You can create tons of content cheaply without losing quality
- You can analyze entire websites for competitive insights
- You can build systems that keep your brand voice consistent
The top AI models are now very similar in how well they work. What matters most isn't which AI you use, but how creatively you use it to stand out from competitors.
Adobe To Add AI Assistants to Photoshop and Premiere Pro
Adobe is building smart AI helpers for its creative apps that can suggest and make edits for you. These "creative agents" will appear in a new floating panel that analyzes your work.
In Photoshop, the AI will suggest things like removing background people or blurring everything except your main subject. You just click to make it happen - no more tedious masking or layer work. You can also type what you want in simple language, and the AI will list out and perform the steps.
For Premiere Pro video editors, the AI will help make rough cuts, choose better shots, adjust colors, and mix audio. It builds on Adobe's new Media Intelligence feature that analyzes video content.
Adobe will reveal the first AI agent for Photoshop on April 24th in London.
Amazon Launches Nova Sonic: AI That Really Talks Like a Human
Amazon just released Nova Sonic, a new AI that handles both sides of voice conversations naturally. Unlike older systems that needed multiple models working together, Nova Sonic does everything in one step.
The AI understands tone and speaking style. It can pause when interrupted and continue naturally. It even adjusts its speaking pace to match yours.
Nova Sonic can connect to other systems to check account details or look up information. It works in American and British English now, with more languages coming soon.
Anthropic Launches Premium Claude Plans for Power Users
Anthropic just released new subscription tiers for its Claude AI chatbot. The "Max" plan costs either $100 or $200 per month, depending on how much you use it.
The cheaper option gives five times more usage than the $20 Pro plan. The $200 tier offers 20 times more usage - directly competing with OpenAI's ChatGPT Plus.
Max subscribers get early access to new features, including Claude's upcoming voice mode. The plan targets professionals in coding, finance, marketing and media who need unlimited AI help.
Thanks for reading.
Until next time!
The AI Marketers
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