Need to Know News - July 10th, 2025
In this week's Need to Know News edition:
🤖 Perplexity's new AI browser doesn't want you searching anymore...it wants to be your "second brain."
🤖 Grok 4 just dropped with a bold claim: It's smarter than a Ph.D....and comes with a $300/month price tag.
🤖 Google just handed advertisers an AI feature they've been begging for...plus a tool that hunts down every broken link across multiple accounts at once.
And whole lot more!
Perplexity Launches Comet, an AI Browser That Thinks for You
Perplexity is reinventing the web browser with its new product, Comet. The goal is to move beyond simple searching and create an AI assistant that acts as your second brain.
Instead of juggling tabs, you can have a conversation with Comet. Ask it to compare insurance plans, book a meeting, or find a bike that ships faster and it executes the entire workflow for you.
The browser is built on Perplexity's reputation for accuracy, aiming to help you make better decisions. Comet is rolling out first to Perplexity Max subscribers, with a waitlist opening up.
Google's New Ad Editor Gives You More AI Power and Control
Google just updated its Ads Editor, giving advertisers powerful new tools. The new version 2.10 is packed with features to improve targeting and make managing big accounts easier. It's a big step for anyone using Performance Max or wanting more AI help.
Here are the key upgrades:
- Better PMax Control: You can now add campaign-level negative keywords to Performance Max campaigns.
- Smarter AI: A new "AI Max" feature helps optimize your search campaigns automatically.
- Pinpoint Targeting: Target users on specific desktop operating systems like Linux or Windows 11.
- Vertical Video: The editor now supports 9:16 portrait images for mobile ads.
- Fix Broken Links: A new Link Checker tool finds broken URLs across multiple accounts at once.
Missing One of These 5 Essential 'Copy Blocks' Could Cost You A Fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
xAI Launches Grok 4, Claims It's 'Better Than Ph.D. Level'
Elon Musk just launched Grok 4, claiming his new AI is now the smartest in the world. He says it's already "better than Ph.D. level" and beats competitors like OpenAI on key tests. During a demo, Grok 4 solved a tough math problem and predicted the Dodgers have a 21.6% chance of winning the next World Series.
It includes a new "heavy" mode that uses multiple AI agents to solve hard problems, available for $300 a month.
AI Gives App Marketers a 55% Revenue Boost, New Data Shows
AI is delivering huge results for app marketers. New data from SplitMetrics shows AI-powered campaigns boosted revenue by 55% without increasing the budget.
The AI systems work automatically, processing 60 market signals every second to adjust campaigns in real-time. This also makes performance much more stable. But AI can't do everything. It handles about 90% of optimization, but the final 10%, like creative strategy and big ideas, still requires a human touch. This means marketers' jobs are shifting from manual tasks to strategic oversight.
New AI System Can 'Predict Human Behavior in Any Situation' with Unprecedented Degree of Accuracy
Scientists just built an AI that can predict human behavior with stunning accuracy. Called Centaur, it was trained on 10 million real-life decisions from 60,000 people. The result? It can predict what a person will do next 64% of the time, even in brand-new situations. Lead researcher Marcel Binz calls it a "virtual laboratory" for studying the brain. The next step is to add personality data to make predictions for specific individuals.
OpenAI to Launch AI Browser in Direct Challenge to Google Chrome
An AI double dose for the browser war today. OpenAI is launching its own AI-powered web browser in the next few weeks, and it's a direct shot at Google Chrome. The browser will have a native chat interface and use AI agents to automatically handle tasks for you, like booking a reservation.
This is a huge deal because it would give OpenAI access to user web data—the very thing that powers Google's massive ad business. With 500 million weekly ChatGPT users, OpenAI could seriously disrupt Google's dominance.
Turn Any Photo into a Video with Google's Latest Gemini Upgrade
Google just added a new feature to Gemini through its Veo 3 AI video generator: it can now turn images into videos. This capability is available in the Gemini app for users with Google AI Pro and Ultra plans. You can upload a photo, add a text prompt for sound, and create a video clip.
Users are limited to three creations per day. To identify the content as AI-generated, all videos will have a visible "Veo" watermark and an invisible SynthID watermark.
Teachers Save 6 Hours a Week Using AI
AI is quickly becoming a game-changer for teachers. A new Gallup survey of over 2,200 teachers found that nearly two-thirds used AI last year, saving weekly users almost six hours of work. They use it for everything from creating worksheets to making assessments. And it's not just saving time—it's improving their work.
A majority of teachers (61%) say AI gives them better insights into student learning, while 57% report it helps improve their grading and feedback. Plus, nearly 60% agree AI makes learning more accessible for students with disabilities.
Thanks for reading.
Until next time!
The AI Marketers
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