Monday Memo
A Byte of Knowledge
Every time you tell a story, you start a ticking clock in your prospect's brain...
It’s a hardwired survival circuit.
Neuroscientists call it "seeking behavior"... the same ancient dopamine system that drove our ancestors to find new hunting grounds.
Once you open that story loop... their brain treats it like an unfinished hunt. An unresolved problem that creates real cognitive anxiety.
And here’s what most people miss...
The dopamine reward doesn’t come at the end.
It floods their brain in ANTICIPATION of the end.
This is what makes them lean in... drop their critical defenses... and become neurologically invested in the outcome.
A list of features just lets their skeptical brain stay in control.
But when your product becomes the resolution... their brain gets a genuine hit of relief and satisfaction.
A feeling of personal victory that a bulleted list can never deliver.
🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.
Discover All 5 'Copy Blocks' Now
Something to Ponder
We Asked – AI Answered
Our Question:
"Using AI avatars in ads (as spokespeople) is hit or miss. What are three niches in 2025 where AI avatars are most likely to be ‘trusted’ by the audience and could effectively used in ads.”
AI's Answer: The Three Niches Where AI Avatars Could Actually Convert
1. 🎮 Gaming & Digital Entertainment
Gaming audiences don't just tolerate AI avatars – they actively prefer them in certain contexts.
The psychology at work:
• Parasocial interaction → Gamers form one-sided emotional connections with digital characters (think about how people genuinely mourned when their favorite game character died)
• Digital natives → This audience grew up with NPCs and virtual influencers like Lil Miquela (who has 3M+ Instagram followers)
• Suspension of disbelief → Already primed to accept non-human entities as "real" within their entertainment ecosystem
💡 Key insight: This audience values consistency of character over biological authenticity. An AI avatar can maintain the exact same energy level, voice tone, and personality across thousands of personalized ad variations.
When Fortnite or League of Legends uses AI avatars to announce updates or sell skins, conversion rates match or exceed human spokespeople.
2. 📚 Educational Technology (K-12)
Parents and schools are embracing AI tutors at unprecedented rates. The trust factor here is completely counterintuitive.
Why parents actually prefer AI avatars:
• Can't have a "bad day" or mood swings that affect teaching quality
• Zero risk of inappropriate comments or behavior
• Delivers identical lesson quality to every single child
• Available 24/7 without fatigue or burnout
Real-world proof: Duolingo's animated characters drive higher engagement than human instructors in language learning. Their owl mascot Duo became so beloved that missing lessons spawned memes about "disappointing Duo."
🧠 The psychology: Parents trust predictability over personality when it comes to their children's education. AI avatars = controlled, vetted, safe content.
3. 💰 Financial Services for Gen Z
Here's the surprise winner that nobody saw coming.
The Gen Z trust equation:
• Grew up skeptical of human financial advisors → 2008 crisis was their childhood backdrop
• Native comfort with digital interactions → They'd rather text than call
• Value transparency → AI avatars that acknowledge being AI actually build MORE trust
What's working:
• Robo-advisors with avatar interfaces seeing higher engagement than human-led video content
• Basic financial education (compound interest, budgeting, crypto basics)
• The perceived neutrality of AI = no hidden commissions or product bias
🎯 Critical success factor: These avatars explicitly state they're AI upfront. The transparency becomes the trust builder.
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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