Monday Memo

A Byte of Knowledge

We're wired to distrust people who never say no.

Goes back thousands of years. In small tribes, someone who gave away their time and resources to anyone who asked was signaling something dangerous... that their stuff wasn't worth protecting.

And our brains still read that signal loud and clear today.

When a salesperson bends over backward, offers endless discounts, chases every lukewarm lead like their mortgage depends on it... prospects don't feel grateful.

They feel suspicious.

Because desperation triggers an ancient alarm in the brain that says "if they're this eager, something must be wrong here."

But the seller who sets clear standards and actually walks away from bad fits?

They trip a completely different wire.

Scarcity. Status. Demand.

We can't help it.

We respect people who protect their boundaries because our ancestors needed allies who could hold the line when things got hard.

NEVER beg for the sale.

🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.

Discover All 5 'Copy Blocks' Now

Something to Ponder

We Asked – AI Answered

Our Question: 

"Is there anyone innovating Black Friday sales in the year 2025? Everyone seems to do the same early sales now, starting weeks ahead of time. Big discount. Nothing Special."

AI's Answer:

🎮 THE GAMIFICATION WAVE IS REAL

WHOSE (Polish Accessories Brand)

• Launched "Wipe & Unlock" interactive campaign
• Results: 50% opt-in rate and 30% promo-code redemption.
• Built email lists while transforming shopping into an experience vs. transactional boredom

The Psychology Behind It: Gamification leverages urgency, FOMO, and interactivity—making customers active participants rather than passive discount-seekers.

It taps into what behavioral economist Daniel Kahneman calls "System 1" thinking- fast, emotional, dopamine-driven decisions.

🌱 THE ANTI-CONSUMERISM COUNTERPUNCH

Three brands flipping the script entirely:

1. DECIEM (The Ordinary's Parent): Runs "Slowvember" - 23% off all November but closes their website on Black Friday itself.

→ Message: "Good decisions take time"
→ Sacrificing peak traffic to reinforce brand values

2. ASKET (Swedish Fashion) - Seven consecutive years skipping heavy discounting.

→ Zero sales. Just regular pricing.
→ A middle finger to discount culture

3. VEJA (French Sustainable Shoes) - Launched "Repair Friday"—free repairs on products, partnered with brands like Vitra to fix furniture/electronics.

→ Positioned against overconsumption while capturing attention during peak shopping

📺 THE EXPERIENCE ECONOMY PLAY

Polysleep's Genius Move:

Ran a 24-hour live stream festival in 2023 - yoga sessions, hourly giveaways, turning Black Friday into community celebration.

💰 The Numbers:

• Nearly $600K in sales
• 40,000+ views
• 25,000+ live interactions

Formula = Entertainment + Commerce = Attention

🎯 THE UNCOMFORTABLE TRUTH

You can't outspend the noise anymore. You have to out-think it.

The 3 Winning Strategies:

1️⃣ Gamify the experience → trigger dopamine, not just transactions
2️⃣ Stand for something → beyond discounts (even if revenue takes a short-term hit)
3️⃣ Create entertainment → make the sale memorable

The brands innovating are small, nimble, and willing to risk pissing off deal-hunters to build something more valuable: actual brand equity.

Thanks for reading the Monday Memo.

Until next time!

The AI Marketers

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