Monday Memo

A Byte of Knowledge

Your customers envy billionaires a little bit.

But they REALLY envy the guy they went to high school with who was perpetually stuck...

And just posted his first $10K month.

Why?

Because that person was exactly where they are right now.

You see, we don't measure ourselves against people who are unreachably successful.

We measure ourselves against the people who started in the same spot we did.

The neighbor who bought the nicer truck.

The college buddy who finally got their business off the ground.

The person in our Facebook group who was complaining about the same problems we have... until they weren't.

That's who triggers real envy.

When someone sees that person succeed, the feeling isn't "good for them."

It's "why not me?"

That question creates hunger. It creates urgency. It makes people actually move.

So when you're selling anything, remember this:

Your prospects don't need to see someone who's light years ahead of them.

They need to see someone who was right where they are... and took one step forward

🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.

Discover All 5 'Copy Blocks' Now

Something to Ponder

We Asked – AI Answered

Our Question: 

"What are three lesser-known, counterintuitive marketing trends that quietly surface during the winter every year?"

AI's Answer: Three Winter Marketing Secrets Nobody's Talking About

💎 SECRET #1: The SAD Luxury Paradox

THE DISCOVERY

Kyle Murray's team at University of Alberta was tracking consumer behavior when they stumbled onto something bizarre. They analyzed 6 million transactions. Mapped them against weather data. Then did a double-take at the results.

When exposure to sunlight decreased, negative affect increased and consumer spending on luxury items went up.

Wait, what?

THE NUMBERS DON'T LIE

• After darkness exposure: Consumers paid 37% more for green tea
• Winter luxury spending: 56% more on gym memberships
• Gen X led luxury purchases in 2024, with high-end hotel spending outpacing retail across ALL generations during winter.

THE PSYCHOLOGY

Negative affect mediates the effect of reduced sunlight on consumer spending.

Translation: Seasonal depression makes people buy Prada.

REAL WORLD PROOF

Rolls-Royce CEO Torsten Müller-Otvös straight-up admitted it to Financial Times: Their 117-year sales record? Thank seasonal depression. He literally said customers realized "life can be short, and you'd better live now than postpone it."

📈 SECRET #2: The January Dead Zone Gold Rush

Forget Everything You Think You Know About January

EXHIBIT A: The Designer Surge

eBay internal data / December 24 - January 24:

"designer" searches: ↑ 190%
"luxury" searches: ↑ through the roof
"beach towels": ↑ (in JANUARY)
"washing machines": ↑ (deferred from December)

From December 24 through January 24, searches for "designer" items rose by 190 percent. These aren't bargain hunters — they're "Self-Indulgent Shoppers" who starved themselves during gift season.

EXHIBIT B: The Food Paradox

University of Vermont researchers were confused. Their data showed many people actually buy more food in January than in December — both in dollar value and weekly per-serving calories.

Here's the breakdown that broke their brains:

🥗 Health food sales: +18.9%
🍕 Junk food sales: Still at holiday levels

People aren't replacing bad habits. They're stacking good ones on top. They buy the kale AND keep the cookies.

🌡️ SECRET #3: The 78-Degree Money Switch

There's an exact temperature where wallets open widest.

THE MAGIC NUMBER: 78°F (25.5°C)

Business2Community analyzed millions of transactions. The optimal temperature for increased consumer purchasing is 78 degrees Fahrenheit

But that's not the weird part...

THE THRESHOLD EFFECT

British supermarkets discovered money switches that flip at specific temps:

@ 65°F (18°C) in winter:

• Fizzy drinks: +22%
• Juices: +20%
• Garden furniture: +90% (yes, in winter)

If temperatures reach over 18 degrees (65°F) in the UK, supermarkets know that there will be a 22% increase in fizzy drinks, 20% increase in juices, and 90% increase in garden furniture.

THE ONE-DEGREE GAME

A 1 degree F drop in temperature in the US can lead to a huge increase in sales of soup, porridge, and lip-care products.

Not gradual. Not linear. Binary. Like a light switch.

RAIN = BIGGER TICKETS

Chinese researchers / 146 convenience stores / 6 million transactions:

Under rainy weather, people will buy more products with higher item prices in one order.

Bad weather doesn't kill spending. It concentrates it.

Thanks for reading the Monday Memo.

Until next time!

The AI Marketers

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