Monday Memo
A Byte of Knowledge
There's a mental trap called "The Mirror Bias".
And we see it hold back marketers big time.
Mirror Bias is where you project your own values onto your customers.
You see what they do, and you think it’s irrational.
But it's only irrational to you.
You see, everyone is constantly trying to increase their own happiness.
That’s their true "profit".
And their idea of profit is different than yours.
Take that person in your office who buys an $8 coffee every day.
While you drink the free stuff.
You might see someone who's bad with money.
But they're buying a moment of peace.
A 10-minute walk to clear their head. The feeling of a small luxury.
To them, that trade is a massive win.
Your job isn't to judge them.
It's to find out what they consider a win... and sell them that.
🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.
Discover All 5 'Copy Blocks' Now
Something to Ponder
We Asked – AI Answered
Our Question:
"What is a massive ‘remedy trend’ on the horizon? For example, the rise of legalized sports gambling has birthed a remedy industry in response: gambling addiction rehab programs and centers."
AI's Answer: The Ozempic Aftermath Economy and the Coming $75 Billion Remedy Market
💊 The Ticking Time Bomb
12.5 million Americans are currently on GLP-1 drugs (Ozempic, Wegovy, Mounjaro). Morgan Stanley projects 24 million by 2030. But here's the data that should terrify and excite you:
72% discontinue within 12 months (Epic Research, 2024). That's 9 million people annually cycling off these drugs, most unprepared for what happens next.
🎰 The Transfer Addiction Tsunami
Dr. Wendy King's University of Pittsburgh study tracked 2,458 bariatric surgery patients for 7 years. The findings:
- 20.8% developed new-onset alcohol use disorder
- 7.9% developed gambling disorders (versus 1% general population)
- Shopping addiction increased 3.2x
- Peak onset: 24 months post-surgery
Why? Dopamine reward pathways don't vanish—they migrate. The same mechanism happens with GLP-1 drugs. UCLA's Dr. Scott Kanoski found GLP-1 medications alter reward processing in the mesolimbic system. When you remove the drug, the brain seeks alternative stimulation.
The Opportunity: Addiction transfer coaching. Current market: $450M. Projected by 2028: $3.8B. BetterHelp just quietly launched "Post-Weight Loss Behavioral Health"—they're betting big here.
🪞 The Identity Crisis Industry
Northwestern Medicine studied 550 massive weight loss patients. 73% reported "identity confusion" lasting 18+ months. You lose 80 pounds in 9 months? Your brain literally doesn't recognize you.
What's emerging:
- Identity Integration Therapy™ (pioneered by Dr. Holly Lofton at NYU)
- Progressive photo therapy (using AI morphing to help brains adjust)
- "New You" coaching certification (already 1,200 certified, charging $200/hour)
Noom acquired Verse Health for $47 million specifically for this. Their internal data shows users who get identity support have 3.4x higher retention.
💪 The Physical Aftermath Gold Rush
Harvard's Dr. Fatima Cody Stanford documented the carnage: Patients losing 15%+ body weight on GLP-1s lose 39% muscle mass alongside fat. The result? Metabolic disaster when they stop.
The numbers are staggering:
- Average skin removal surgery: $8,000-15,000
- 2.3 procedures needed on average
- Current market: $2.1B → Projected 2029: $11.3B
Dr. Samuel Klein (Washington University) found rapid weight loss patients have 23% lower resting metabolic rates—permanently. Translation: They regain weight 2.7x faster than traditional dieters.
Who's capitalizing:
- Tonal pivoted messaging to "muscle preservation during weight loss"
- Equinox launched "GLP-1 Companion Training" ($400/month)
- Loose skin venture Skintuition raised $34M Series A (Andreessen Horowitz)
📈 The Regain Relapse Economy
Epic Research's bombshell: 66% regain most weight within 24 months of stopping GLP-1s. But here's the kicker—they can't just restart. Insurance won't cover it twice. Cash price? $1,200/month.
Enter the "Maintenance Industrial Complex":
- Compound pharmacies offering "bridge doses" (gray market, $300/month)
- Metabolic restoration programs ($2,000-5,000)
- "Natural GLP-1 stimulation" supplements (zero evidence, $4B market)
🎯 The Playbook
Every person coming off these drugs needs:
- Psychological rewiring (addiction transfer prevention)
- Identity reconstruction (you're not who you were)
- Physical rehabilitation (muscle, skin, metabolism)
- Maintenance systems (or they regain everything)
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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