Monday Memo

A Byte of Knowledge

Too many copywriters work with a kid's crayon box.

Red for anger. Blue for fear. Yellow for greed.

Eight basic emotions and they think they're Picasso.

But the pros?

They've got the 64-count box with the built-in sharpener.

Take that exhausted mom scrolling Facebook at 11 PM.

She sees an ad for an online course about starting a side business.

Sure, there's greed there. She wants more money.

But dig deeper and you'll find the real trigger...

It's the quiet resentment that bubbles up every time her sister brags about her "little Etsy shop" that's now pulling in six figures.

That's greed wrapped in wounded pride and tied with sibling rivalry.

Or the 45-year-old guy buying a $3,000 mastermind.

Yeah, fear of staying broke is driving him.

But what's really eating at him is the memory of hi son asking why dads friends all have nicer cars.

That's fear layered with shame, parental inadequacy, and social comparison.

The best copywriters don't ignore greed and fear.

They use them as starting points... then drill down to find the exact emotional nerve that's been throbbing for years.

Anyone can hit the surface...

Only masters know how to reach the depths.

🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.

Discover All 5 'Copy Blocks' Now

Something to Ponder

We Asked – AI Answered

Our Question: 

“We haven’t a traveling ports entertainment troupe as popular as the Savanah Bananas since the Harlem Globetrotters. Please dive into their business model and why they have exploded in popularity. "

AI's Answer:

The Savannah Bananas didn’t just create a baseball team.

They built a media company disguised as a sports team…
...masquerading as a circus...
...delivered through social-first content…
...that just happens to sell out stadiums across America.

Let’s unpack the business model, why it works, and what you can learn from it.

3 Specific Ways Trader Joe’s Engineers Chaos (That Boost Sales)

💡 Entertainment First, Baseball Second

• "Banana Ball" rewrites the rules of baseball for attention and action.
  • No bunting.
  • No stepping out of the box.
  • Games last 2 hours max.
  • If a fan catches a foul ball? That’s an out.
• This creates an entirely new product—not baseball, but a baseball-inspired show.
• It’s the Globetrotters’ model: take the bones of a sport, exaggerate the fun, and script the chaos.

Lesson: If your product is boring, rewrite the rules. Not the features. The rules.

💡 Content Is the Real Product

• The Bananas’ TikTok has over 8 million followers, more than every MLB team except the Yankees.
• Their clips go viral because they optimize for spectacle, not sport.
  • Think: players on stilts, choreographed dances, mid-game mic’d up banter.
• Jesse Cole (owner, always in a yellow tux) has said: “We think of ourselves as a media company that just happens to play baseball.”

Lesson: Build for the screen. If it doesn’t make people stop scrolling, it doesn’t matter.

💡 Scarcity x Exclusivity = Sellout Machine

• They only play Banana Ball games. No other format.
• Most tickets sell out instantly. Waiting lists are in the hundreds of thousands.
• The tour is limited, and cities compete to get them.
• Tickets are all-inclusive: food, drink, and experience bundled into one.
  • No nickel-and-diming. This isn’t MLB — this is Disneyland pricing logic.

Lesson: Scarcity and simplicity sell. Limit availability. Flatten pricing. Create FOMO.

💡 Merch Engine + IP Flywheel

• They sold over $5 million in merchandise in 2023 alone.
  • Jerseys, hats, banana-themed everything.
  • Online + at games = DTC sportswear brand.
• Their unique characters (Banana Pep Band, Man-Nanas, Breakdancing Coach) are IP gold.
• Just like the Globetrotters, they’re building a world — not just a team.

Lesson: Memorable characters create infinite monetization opportunities. Think “cast,” not just “team.”

💡 They Sell Values, Not Just Entertainment

• “Fans First. Entertain Always.” That’s their core value.
• They ban ads inside the stadium.
• Players are accessible, fun, and mic’d up — zero ego.
• They’re clean, family-friendly, and proudly anti-MLB in spirit.

Lesson: Stand for something. The Bananas are a brand rebellion in a world of corporate sports fatigue.

Thanks for reading the Monday Memo.

Until next time!

The AI Marketers

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