Monday Memo
A Byte of Knowledge
One of the most valuable skills in AI marketing right now has nothing to do with github repos or MCPs.
We call it the 'Boomerang Loop', and it works like this.
Something breaks, right?
Maybe Zapier throws a red error, maybe the Airtable formula refuses to fire.
We screenshot the mess, drop it into Claude, and ask what's wrong.
Claude hands back a fix. We run the fix.
If a fresh error appears, we screenshot that one too and send it back through.
The loop keeps spinning until the build runs clean.
Throw the error out, the fix comes back.
Throw the next one out, the next fix comes back. That's the boomerang.
Keep feeding errors back into the machine until the machine fixes itself.
Simple, yes.
But that simple little loop puts technical builds within reach that a marketer, working alone, could never have shipped two years ago.
🚀 WATCH: How These AI Copy Bots Are Producing World-Class Sales Copy 50X Faster Than Even The "BEST" Copywriters On The Market…
(Plus… They Don't Get Sick, Miss Deadlines, Or Ask For Raises Either!)
Watch the full AI Copywriting Tell-All Video Here
Something to Ponder
We Asked – AI Answered
Our Question:
“What are ‘dead’ advertising mediums that now show signs of life because of how abandoned they are."
AI's Answer: Dead Mediums Walking - 3 Channels the Herd Abandoned 💀➡️💰
📬 1. Direct Mail: The Mailbox Has Margins Again
The 2025 ANA/DMA Response Rate Report cracked the whole game open:
Direct mail: 4.4% average response rate. Email: 0.12%.
That's roughly 37x more effective, per response, than the channel everyone has been milking dry for 20 years.
Why now? Mailboxes emptied while inboxes choked.
The numbers behind the comeback:
⏱️ Attention: Direct mail commands 132 seconds of undivided attention... vs. just 13.8 seconds for a TV ad (Lob, 2025)
🏠 Lifespan: Mail sits in the home for 17 days on average... an email gets 17 seconds
😵 Digital fatigue: 58% of consumers feel "overwhelmed" by digital messages... that jumps to 65% in $100K+ households (Lob/CompereMedia, 2025)
👟 The Gen Z plot twist: 85% of Gen Z and Millennials engaged with direct mail in 2025... the generation supposedly killing print
💰 ROI: $42 returned for every $1 spent (ANA/DMA, 2025)
🧠 Bonus neuro-edge: Reading mail requires 21% less cognitive load than digital (Canada Post / True Impact). The brain literally prefers it.
📻 2. AM/FM Radio: The Channel CMOs Forgot Was Working
Meanwhile, CMOs rank AM/FM dead last in perceived effectiveness (Annual CMO Marketing Report). The gap between perception and reality is the arbitrage.
→ 93% of U.S. adults tune in weekly (Nielsen)
→ Digital-audio-only plan reaches 33% of America... add AM/FM, you leap to 74% (Westwood One / Nielsen)
→ Shift just 10% of TV/CTV/digital budget to AM/FM and total campaign reach jumps 20%
Translation: half of working America is in their truck or kitchen with the radio on... while every brand fights for the same five inches of iPhone glass. 🚛
📰 3. Premium Print Magazines: The Anti-Algorithm
The Spectator doubled its U.S. print frequency in 2025... from 12 to 24 issues a year. Financial Times and Us Weekly are reinvesting.
Niche titles are launching, not folding.
Why? Trust collapse.
→ Edelman Trust Barometer 2025: only 42% trust social media as a news source → Bursztyn et al. (University of Chicago) found a majority of college students would pay to deactivate TikTok and Instagram for everyone
→ News by Wire 2025 Consumer Study: print drives 61% higher recall and 20% more influence on brand decisions vs. digital
Print isn't fighting for attention. It is the relief from attention. 🧘
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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