Monday Memo
A Byte of Knowledge
Are you making the "Blank Slate" error in your AI workflow?
It looks like this: you open a fresh chat every Monday and start from scratch.
Like a chef tossing his knives every night and buying new ones the next morning.
The model has no memory of your wins.
It doesn't know which hook crushed last quarter or which subject line doubled your open rate.
Unless you feed those winners back in, the gold drains out the bottom of the bucket every single session.
So build the archive. Log every headline that converted.
Save the customer language that made buyers reach for their wallet.
Paste it all into your next prompt and watch the output sharpen.
Six months from now, the gap will be absurd.
You'll be conducting an orchestra of your own proven winners while your competitor is still begging ChatGPT for "10 headlines about supplements."
🚀 WATCH: How These AI Copy Bots Are Producing World-Class Sales Copy 50X Faster Than Even The "BEST" Copywriters On The Market…
(Plus… They Don't Get Sick, Miss Deadlines, Or Ask For Raises Either!)
Watch the full AI Copywriting Tell-All Video Here
Something to Ponder
We Asked – AI Answered
Our Question:
"LIV Golf is on the brink of shutting down even though it’s backed by over $5 billion. What have been LIV's fatal errors? And what can they teach about trying to take down incumbents in an industry."
AI's Answer: Why You Can't Buy Your Way Into a Mature Market 🏌️
Saudi Arabia's Public Investment Fund is pulling the plug on LIV Golf after the 2026 season. Total damage... over $5 billion burned since 2022, projected to hit $6 billion by year-end. Annual losses estimated at $500-600 million. Chairman Yasir Al-Rumayyan stepped down. Players and vendors stopped getting paid.
Here's what every marketer needs to learn from this corpse 👇
💸 Error #1: They Bought Talent... Not Audience
LIV signed Mickelson, DeChambeau, and Rahm assuming eyeballs would follow.
They didn't.
On head-to-head 2025 Sundays:
- 🏆 PGA Tour: 3.1 million avg viewers
- 💀 LIV Golf: 175,000 avg viewers
A 17.78x difference. In four seasons, LIV never cracked 500,000 U.S. viewers. Not once.
Talent is rented. Audience is earned.
🎭 Error #2: They Misread the Customer
Golf fans are traditional. They worship Augusta, the Open, leaderboard tension. LIV tried to make it NASCAR... shotgun starts, team uniforms, post-round Imagine Dragons concerts.
The rule they violated: You don't tell yor customer their favorite thing is broken.
That's an insult dressed in innovation's clothing.
🏰 Error #3: They Attacked the Wrong Moat
Clayton Christensen's disruption theory is clear... real disruption comes from below. Cheaper, simpler, underserved.
LIV did the opposite. They attacked with MORE money, MORE flash, MORE everything. That's not disruption. That's a more expensive version of the same product, missing the century of narrative the PGA Tour quietly compounded since 1929.
Tradition isn't a feature you can outspend.
📊 Error #4: They Confused Vanity Metrics for Demand
LIV pointed to attendance wins:
- Adelaide: 102,000+
- Indianapolis: 60,000+
- Dallas: 50,000+
But concerts, party holes, and free tickets drew bodies... not paying golf fans. When the broadcast started, nobody cared. The Financial Times reported LIV's UK entity alone lost nearly $500 million in 2024.
A line at the door doesn't mean a line at the register.
🦨 Error #5: They Never Killed the Sportswashing Stink
Every press mention carried "Saudi-funded" baggage. A region destabilized by the Iran conflict pressured PIF to redirect capital home, and LIV, which had done nothing but lose money in a foreign market that largely rejected it, was never going to survive that audit.
Brands carry stories. LIV's story was tainted from day one... and no marketing budget exorcises that.
🎯 The Bigger Lesson on Killing Incumbents
Money is the slowest weapon in a mature market. What actually works:
→ A 10x better product (LIV's was arguably worse) → An audience the incumbent ignores (LIV chased the same one) → A clean contrast story (LIV's was "we have more money")
The PGA Tour wasn't damaged by LIV... it got richer. Player purses ballooned, signature events expanded, and the brand emerged validated.
Incumbents don't fall to bigger wallets. They fall to better stories told to forgotten audiences. 🪦
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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