Monday Memo (On A Tuesday)
A Byte of Knowledge
We caught a great clip of guitarist John Mayer talking about songwriting the other day.
And he said something that stuck with us for days.
He was explaining how he'll feel compelled to write a song...like the idea is pulling at him...but he doesn't actually like it.
His own taste recoils from the thing he's creating.
So the interviewer asks the obvious question: "But if you don't like it and it's a hit, you're stuck singing it forever."
Mayer's response? "No, you begin to like it. Your tastes catch up."
Then he landed the real point: "Why does my liking my idea have to stop me from writing the idea?"
And we kept chewing on that.
Because copywriters do this constantly.
You write a headline that feels too raw. Or a story that exposes too much.
A guarantee that makes your palms sweat.
And your gut goes, "I don't like this."
So you kill it.
But the compulsion was there for a reason.
That pull toward an idea your taste hasn't approved yet?
It often means you've touched something real....something beyond your current comfort zone that the market might actually respond to.
Your preferences can be slow. Your instincts are fast.
So write it anyway. Test it. Let your taste catch up later.
🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.
Discover All 5 'Copy Blocks' Now
Something to Ponder
We Asked – AI Answered
Our Question:
"What are three techniques that use audio or sound to influence buying decisions?”
AI's Answer: 3 Sound Techniques That Hack Your Customer's Brain (And Wallet)
🔊 Technique #1: Sonic Logo = Instant Trust Machine
Remember those Intel "bong" sounds from computer ads? That 3-second audio snippet helped Intel become a household name for a component nobody even sees.
• 56% of consumers worldwide recognized Intel's sonic logo.
• Helped Intel become the 4th most valuable brand globally by 2000 — for a component nobody even sees.
💳 Mastercard's Money Printer
Hearing Mastercard's transaction sound at the end of a payment experience results:
• 4X increase in trust during digital/physical payments.
• 96% higher brand recall vs. brands without sonic identity.
• 23% boost in customer trust | 29% jump in willingness to recommend.
🧠 Psychology Hack: Your brain processes sound 10x faster than visuals. That's why sound bypasses rational thought and connects directly to emotional memory...becoming a powerful mnemonic device that triggers immediate brand recognition even when visuals are absent
🔊 Technique #2: Voice-Activated Shopping (Lazy Buyer's Dream)
Sony ran interactive audio ads for their LinkBuds S earbuds where listeners could say "Alexa, add to cart" while the ad was playing.
📊 Campaign Stats:
• 16 million impressions
• 5,800+ "add to cart" actions
• Cost per acquisition BELOW Sony's Amazon average
Among Amazon Alexa users: 70.4% say interactive voice ads are more memorable | 69.3% more likely to take action | 67.6% more likely to purchase.
The Secret: Removes EVERY friction point between hearing about a product and owning it. Pure impulse buying on steroids.
🔊 Technique #3: Environmental Sound Manipulation
That background music playing in stores? It's not just for ambiance. Retailers use it as a strategic tool to influence shopping behavior and most customers have no idea it's happening.
The Science: Music primes certain thoughts and associations, influencing product perception and guiding choice to be congruent with the activated semantic network.
Fast-tempo background music increases consumers' variety-seeking behavior by enhancing arousal.
Slow tempo music with low arousal makes time seem to pass more slowly.
🍷 The Scottish Wine Experiment
University of Leicester researchers stumbled upon something so powerful, retailers have been exploiting it ever since. They played different national music in the wine aisle of a British supermarket and watched customers become unconscious puppets.
The Setup: No signs. No promotions. No staff recommendations. Just carefully selected background music — French accordion music on some days, German Bierkeller music on others.
The Mind-Control Results:
📍 When French Music Played:
• French wines outsold German wines 5 to 1
• 40 bottles of French wine sold vs. 8 German bottles
📍 When German Music Played:
• German wines outsold French wines 2 to 1
• 22 bottles of German wine sold vs. 12 French bottles
The Bombshell: When surveyed afterward, only 1 in 7 customers even noticed the music. Among those who did notice, 86% swore it had zero influence on their choice. They genuinely believed they made a rational decision based on price, region preference, or grape variety.
They were wrong. The music hijacked their subconscious through a process called "priming" — where environmental cues activate mental associations that guide behavior. French music = French thoughts = French wine in basket.
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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