Monday Memo
A Byte of Knowledge
We've all done it.
Opened ChatGPT, typed in some half-assed prompt, got mediocre output, and then just... used it anyway.
Maybe tweaked a sentence. Called it done.
Yeah, that's not gonna cut it.
You want prompts that spit out killer responses on the first try? Then stop treating prompt writing like a one-and-done thing.
Treat it like science.
You know how scientists run experiments?
They don't just test something once and call it good.
They run it 30 times.
They change one variable.
They track what happens.
They adjust based on what the data tells them.
Same deal with prompts.
Your first prompt will probably not cut it.
That's fine. You just learned what doesn't work.
The 5th version prompt might start getting you feeling all tingly inside.
But the 10th? That's when you start getting real mind-blowing results and efficiency enhancements from AI.
You only get there if you're actually testing and tracking what works.
So yeah.
Stop hoping your prompts will magically work.
Start testing them like a scientist would.
🚀 Whether you're selling a $50 supplements or a $10,000 coaching program – having these 5 'Copy Blocks' on your landing page could be the difference between crickets and an avalanche of cash flow.
Discover All 5 'Copy Blocks' Now
Something to Ponder
We Asked – AI Answered
Our Question:
"Why was the social media platform ‘Clubhouse’ an all-time flash in the pan? It went from the hottest app during Covid, to completely irrelevant with a few years.”
AI's Answer: Why Clubhouse Crashed Harder Than a Tech Stock in 2022 💥
Remember when everyone was desperately begging for Clubhouse invites?
April 2021: $4 billion valuation. Andreessen Horowitz throwing money at it like drunken sailors. Elon shows up in a room with 5,000 people hanging on every word.
Today? Digital ghost town.
Let me tell you exactly why this thing imploded faster than FTX...
📊 The Numbers Don't Lie
- Downloads dropped 97% from peak
- Android launch: 2 million downloads first week (iOS had pulled 9.6 million at peak)
- Average session time: 116 minutes (Feb 2021) → 28 minutes (Oct 2021)
- Current monthly users: ~2.8 million (down from 28 million)
That's not a decline. That's a crater.
Paul Davison and Rohan Seth accidentally built the perfect COVID app. Think about March 2020 — everyone's locked inside, desperate for human connection, nothing to do but stare at screens. Stanford's BJ Fogg would call this the perfect behavioral storm:
MOTIVATION: Crushing isolation
ABILITY: Sitting at home all day
TRIGGER: FOMO from seeing Naval and Cuban in rooms
🪤 But here's what killed them...
Audio requires actual attention. You can't scroll Instagram while listening to some VC pontificate about "democratizing voice" for 3 hours. When people went back to work? When they had actual things to do again?
Game. Over.
🎭 The Exclusivity Trap
René Girard's mimetic theory in action — we want what others have because they have it, not because it's actually valuable. The invite-only thing worked until... it didn't.
Timeline of Death:
- February 2021: Peak hype, everyone wants in
- May 2021: Android launch (too late)
- June 2021: Opens to everyone
- July 2021: Magic completely dead
Once your mom could join? Once Gary from accounting started a room about Excel tips? Yeah, Naval stopped showing up real quick.
🚶Why Celebrities Bounced:
No. Money.
These influencers were giving away hours of content for free while:
- YouTube cuts checks
- TikTok has creator funds
- Instagram pays for Reels
- Spotify drops exclusive podcast deals
Grant Cardone can make $50K from a single Instagram post. On Clubhouse? Nothing. Zero. Nada. You think he's doing charity work?
🦈 Competition's Feeding Frenzy
Everyone smelled blood in the water:
Twitter Spaces (November 2020) 396 million existing users. Integrated into the main app. Done.
Facebook Audio Rooms (June 2021) 2.9 billion users. Zuckerberg's classic move — can't buy 'em? Copy 'em.
Discord Stage Channels (March 2021) Already had the gaming community. Better tech. Actual communities.
Clubhouse had... what exactly? First-mover advantage in a feature that takes 2 weeks to copy?
Silicon Valley built an app for Silicon Valley.
While tech bros discussed crypto and "building in public," actual America was getting back to work. The platform became a masturbatory echo chamber — VCs interviewing other VCs about how revolutionary unrecorded audio would be.
Middle America doesn't have 2 hours for unedited conversations about "thought leadership." They've got:
- Jobs that require actual presence
- Kids to feed
- Bills to pay
- Lives that exist outside their phones
The laptop class fundamentally misunderstood the working class.
💡 The Real Lesson?
Clubhouse forgot the first rule of business: solve a real problem.
Their "problem" was temporary. Their solution was half-baked. Their moat was non-existent.
Turned out nobody wanted LinkedIn meets NPR meets a conference call you can't leave. The market spoke pretty clearly on that one.
Thanks for reading the Monday Memo.
Until next time!
The AI Marketers
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