Microsoft's 90% cheaper AI ads nobody knew were AI
Top Insights
Microsoft Created an Ad Using AI and No One Picked Up On It: 'Saved 90% of the Time and Cost'
Nobody noticed Microsoft's Surface laptop ad was AI-generated until the company revealed it themselves. The 56-second commercial saved a shocking 90% in time and costs by using AI to create scripts, storyboards, and many visual shots.
The team built the entire ad in just one month. They used AI for scenes with simple movements, while humans filmed complex actions like typing. When AI created weird "hallucinations," they fixed them manually.
With 46,000+ YouTube views, not a single viewer suspected AI was involved in creating the commercial.
This Texas Mom Made $8,000 in 3 Weeks Training AI at Her Kitchen Table
Amanda Overcash, a single mom in Texas, made nearly $8,000 in just three weeks training AI from her kitchen table. After finishing her day job in real estate, she reviews chatbot responses, transcribes audio clips, and labels content while her daughter sleeps.
Working across multiple platforms, Overcash earns up to $40 per hour on specialized projects. She enjoys the variety of tasks available and the flexibility to set her own schedule. The work has even sharpened her skills at spotting issues in language.
"When you get into the flow, it feels good," says Overcash, who uses her earnings to pay bills and provide for her daughter.
🚀 Whether you're selling a $7 ebook or a $30,000 coaching program – having these 5 'Copy Blocks' in your ads could be the difference between crickets and cash registers.
Discover All 5 'Copy Blocks' Now
Prompt of the Week
This Week's Feature: Clarity Kill Switch
Too many choices can freeze buyers in their tracks. When people face multiple options, their brains tire out—and they often choose nothing at all. The "Clarity Kill Switch" quickly spots this problem in your offers.
It then simplifies your choices into a single, irresistible option, making it crystal clear what your customer should pick next. Activate it to turn confused browsers into confident buyers.
Here's the full Clarity Kill Switch prompt:
**YOUR TASK**
Analyze the following product offer and presentation.Your task is to diagnose whether choice overload is hurting conversions — and if so, systematically neutralize it.
Step 1: Identify if the offer currently creates any choice friction through:
-Too many packages, tiers, or add-ons
-Excessive bonuses or features
-Unclear primary action vs secondary options
-Mental fatigue from comparing
Step 2: If choice friction is found, generate a simplified offer presentation that:
-Frames one clear "anchor offer" as the dominant, obvious choice
-Minimizes secondary options (or reframes them as enhancements, not alternatives)
-Creates a clear visual or verbal path to action
-Uses psychological techniques like "decoy pricing," "best value framing," or "risk minimization"
Step 3: Output two deliverables:
-A before/after map showing how the choice architecture is improved
-A rewritten sales copy snippet (headline, subhead, CTA) that implements the fix and flows naturally
Here's the product offer and description to analyze:
[Insert your full offer copy, bullet points, or a screenshot of your offer here.]
Tool to Try
Quuu is an AI-powered content curation platform that simplifies social media management. The platform automatically curates and schedules engaging content to share daily in your brand voice on Facebook, LinkedIn, and X. Quuu Their AI assistant "Robin"even finds relevant videos, blog posts, and podcasts tailored to your interests while integrating with popular social media marketing tools.
AI Tool Highlights:
🤖 Smart Content Discovery: Quuu analyzes your brand voice and engagement patterns to curate content that aligns perfectly with both your identity and audience preferences.
📊 AI Assistant: Quickly compile social statistics, highlight metrics from top-performing posts, and generate engaging captions with Quuu's built-in AI assistant.
🔄 Diverse Content Library: Access hand-picked, high-quality content across various formats including videos, podcasts, and blogs spanning numerous industries.
⚙️ Effortless Automation: Configure Quuu to autonomously curate and post content aligned with your interests, maintaining consistent social media activity without manual intervention.
🔌 Seamless Integrations: Enjoy smooth workflow integration with popular social media management tools.
📱 Multi-Platform Publishing: Share curated content directly to LinkedIn, X, and Facebook through simple automation, ensuring your posts are always relevant without the hassle of manual scheduling.
One More Need-to-Know News Story
An AI-Generated Radio Host in Australia Went Unnoticed for Month
An Australian radio station created an AI-generated DJ named "Thy" who successfully hosted a popular four-hour music segment for months. The show "Workdays with Thy" delivers a vibrant mix of hip-hop, R&B, and pop to approximately 72,000 listeners on Sydney's CADA station.
The station used cutting-edge ElevenLabs technology to create Thy's voice, modeling it after a real employee from their finance department. This innovative approach allowed the station to maintain consistent programming while showcasing the potential of AI in entertainment.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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