[NEW PROMPT] Turn "maybe later" into "I need this now"
![[NEW PROMPT] Turn "maybe later" into "I need this now"](/content/images/size/w960/2025/04/hero-final-orange-4.5.25.png)
Top Insights
How Amex Uses AI to Increase Efficiency: 40% Fewer IT Escalations, 85% Travel Assistance Boost
American Express is using AI to solve real problems. Their AI-powered IT chatbot now gives specific answers instead of just links. This has cut IT escalations by 40% since October 2023.
For their elite cardholders, 5,000 travel counselors use an AI assistant that pulls web data and customer preferences to create personalized recommendations. 85% of counselors say it saves time and improves suggestions.
Amex also created an employee help center with 96% accuracy and coding assistants that make developers 10% more productive.
The company takes a practical approach - they started with 500 potential AI uses and narrowed to 70 real projects. They carefully validate all AI systems to ensure accuracy, which Hilary Packer, Amex EVP and CTO, calls "the holy grail of generative AI."
Forerunner's Kirsten Green: AI Opens a New Era for Startups
Kirsten Green believes we've jumped "from 2D to 4D" with AI, skipping 3D entirely. The Forerunner founder sees endless possibilities for entrepreneurs.
Green predicts AI will spawn category-defining businesses. Just like Google did - noting how Zillow, OpenTable, and Expedia built on Google's foundation with specialized features for specific needs.
While AI lets startups do more with just five employees (reaching tens of millions in revenue faster), Green doesn't think venture capital is threatened. Big ambitions still need funding - companies are just spending on GPUs instead of large teams.
The best opportunities still emerge at the intersection of changing consumer demands and breakthrough technologies.
Prompt of the Week
This Week's Feature: Future Regret Forecaster
The darkest regrets live in futures that never happened. This prompt reveals the psychological time bombs ticking in your prospects' lives without your solution.
It crafts 10 vivid scenarios of customers facing the harsh reality of inaction. Not just pain points. Regret forecasts. Each one makes your offer the obvious escape route from future misery.
Access the Full Prompt Here
Here's the full prompt:
Your background includes deep understanding of loss aversion, temporal discounting, and the psychology of regret. Your specialty is visualizing potential future scenarios with remarkable accuracy and emotional depth.
YOUR TASK:
Create 10 vivid, specific scenarios (each 3-5 sentences long) describing what my prospect's life will look like WITHOUT [My Product/Service/Offer] at various points in the future.
Each scenario should illustrate a specific regret or negative consequence they'll experience by not taking action today.
Tool to Try
Hightouch is an intelligent data activation platform that uses artificial intelligence to transform how businesses leverage their customer data. By combining machine learning with reverse ETL capabilities, Hightouch AI automatically identifies actionable insights, and predicts customer behaviors.
Then, orchestrates personalized experiences across marketing, sales, and support tools. It eliminates manual data work while maximizing the impact of your customer information.
AI Tool Highlights:
🧠 Predictive Analytics: AI models analyze customer data to forecast behaviors, identify churn risks, and spotlight conversion opportunities.
🎯 Intelligent Segmentation: Automatically discovers and creates high-value customer segments based on behavior patterns and engagement signals.
🔄 Smart Data Orchestration: AI determines which data should sync to which business tools at optimal times for maximum impact.
📈 Anomaly Detection: Identifies unusual patterns in customer data and syncing workflows, alerting teams to potential issues or opportunities.
💬 Natural Language Queries: Ask questions about your customer data in plain English and get instant answers without writing complex queries.
🤖 Automated Recommendations: Suggests personalized marketing actions, content, and offers based on AI analysis of customer profiles and journeys.
One More Need-to-Know News Story
Spotify Adds AI Ad Tools and Programmatic Buying
Spotify just launched two big upgrades for advertisers. First, they're offering AI tools that create scripts and voiceovers for audio ads - at no extra cost. This feature is available in the US and Canada through Spotify Ads Manager.
They also introduced the Spotify Ad Exchange (SAX). This new system lets advertisers buy ads through real-time auctions to reach Spotify's logged-in listeners. SAX works with platforms like Google's Display & Video 360 and The Trade Desk. The service supports audio, video and display ads across music content in multiple countries.
Spotify highlighted these tools as ways to reach Gen Z users - now over 251 million strong on the platform - who listen throughout their day.
🚀 Discover the 27 ‘Plug-and-Play’ AI Prompts Every Marketer Needs
>> Access All 27 Prompts Here<<
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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