New: $7B VC’s AI eComm Playbook
Top Insights
How to Sell in the Age of AI: A New Playbook for eComm from Andreessen Horowitz
Top venture capital firm Andreessen Horowitz has laid out a new strategy for e-commerce. The core idea? A new gatekeeper is coming to your sales funnel: the AI agent. This changes everything for marketers. Soon, you won't just be selling to people, but to their AI assistants. For bigger purchases, these AIs will act as expert researchers, demanding clean, structured data, not just clever copy.
Their playbook says businesses built on platforms like Shopify or Amazon have a huge advantage because they are closer to the final transaction.
Key Insights:
- A New Gatekeeper Guards the Funnel: An AI agent will soon stand between your marketing and your customer. This agent's job is to find the best option based on hard data, not brand storytelling.
- Feed the Machine, Not Just the Funnel: To win over AI agents, you must shift from writing persuasive copy for humans to creating pristine, machine-readable data feeds that prove your product's value through facts and specs.
- The Last Mile of Commerce Is Your Moat: The analysis shows that platforms controlling the final transaction - like Amazon and Shopify - have a powerful defensive moat against AI search disruption, making them the safest place to build a business.
Confessions of an AI-Powered Marketer
A marketing strategist who builds their brand on authenticity reveals their "intimate, complicated" relationship with AI in a revealing interview with Digiday.
This secret partner helps them create marketing campaigns and even acted as a therapist, analyzing an ex's manipulative texts. But this relationship has a dark side. The executive feels like they are "competing with a machine" and fears being exposed as a fraud.
They even call out unreliable AI detectors for "digital gaslighting" and are tired of hiding the truth: AI is the key to their most honest and powerful work.
Is Your Landing Page Missing One of These 5 Essential 'Copy Blocks'?
- it might be costing you a fortune!
Two $100+ million copywriters discovered what REALLY drives conversions—5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
Prompt of the Week
This Week's Feature: Prompt Ladder
*Originally posted on r/promptengineering via user funbike.
Stop writing prompts like you're throwing darts blindfolded. You know the drill—type something vague, cross your fingers, then spend the next hour wondering why the AI keeps missing what you actually wanted.
The Prompt Ladder flips the script. It uses AI to engineer its own instructions - starting with your real examples, reverse-engineering what works, then stress-testing and refining until you get exactly what you need.
Here's the full prompt:
2. I paste in 5 examples of how I want my prompt to work (few-shot input+output).
3. I instruct it to "Generate a prompt that could have generated the examples' outputs, and include a better set of examples." Submit.
4. In a new chat, I instruct it to "Generate a detailed prompt evaluation guide. The audience is <role>".
5. I paste in the new prompt and tell it to "Evaluate the prompt".
6. I tell it to "Generate 3 improved alternative prompts".
7. I pick the best one, and edit it as necessary.
Tool to Try
Forget piecing together a dozen different content tools. Brandwell is the all-in-one content marketing powerhouse that creates deeply researched, SEO-optimized articles that actually rank on Google. While other AI tools spit out generic fluff, Brandwell's knowledge graphing technology crawls your entire site to understand your brand, then creates content that builds real authority.
AI Tool Highlights:
🧠 Smart Knowledge Graphing: Crawls and understands your entire website to create contextually perfect content that fits your brand voice and links intelligently.
⚡ Zero-Fluff Content Creation: Generates deeply researched, long-form articles from just a keyword that are ready to publish and rank without human editing.
🔗 Natural Backlink Network: Automatically builds high-quality, relevant backlinks through their Brand Publisher Network using real brands, not sketchy link farms.
🎯 40+ Specialized AI Agents: Access trained marketing specialists for LinkedIn posts, ebooks, email campaigns, and every other content format you need.
📊 Complete Content Intelligence: Built-in keyword research, competitor analysis, content audits, and optimization recommendations all in one dashboard.
🔄 Instant Content Refresh: Automatically identifies underperforming content and rewrites it with the click of a button to boost rankings and traffic.
One More Need-to-Know News Story
AI Job Boom: Why 68% of Small Businesses Are Hiring, Not Firing
Many people worry that AI will take their jobs. But a new Goldman Sachs survey shows the opposite is happening in small businesses. A huge 68% of owners are now using AI to power their companies.
Instead of firing people, nearly 40% of these businesses say AI will help them create new jobs this year. wners say AI enhances their workforce by boosting efficiency and productivity. It also gives more than 50% of them better data for decision-making and helps them create new services.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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