Prompt Reveals if Your Big Idea is BIG Enough
Top Insights
How the #1 AI Video Creator is Hacking Hollywood
AI director PJ Ace is proving you don't need millions of dollars to make a hit commercial. His fully AI-generated ad for Kalshi went viral, racking up 100 million views after airing during the NBA finals. And the cost? Just a "couple hundred bucks." Ace, a long-time director, says this is just the beginning. He sees AI as a "10x superpower" that will disrupt everything we know about making ads and movies.
Here are three big takeaways from the interview:
- The Ad Agency is Dying. Ace says AI makes production an "order of magnitude cheaper and faster." He predicts that soon, brands will spend a fraction of what they used to, cutting out large, bloated agencies. The winners will be the brands themselves and a few high-level creators who can do it all.
- Content is Going Daily. Forget waiting years for the next season of a show. Ace believes the future is daily, narrative content from big brands, like the "Stormtrooper vlogs" you see on TikTok. He says Netflix isn't competing with Paramount, it's competing with YouTube and TikTok for daily attention.
- Actors Will Be Valued for Skill, Not Looks. In the near future, an actor's physical appearance won't matter as much. AI will be able to "re-skin" performers to look like anyone. This means actors with incredible range, like Andy Serkis who played Gollum, will be in high demand. It's all about the performance.
WTF is ‘query fan-out’ in Google’s AI mode?
Google's AI search is changing the rules of the game. A feature called "query fan-out" breaks your search into many sub-questions, answering them all at once. This means ranking for a single keyword is dead. According to SEO experts, publishers now need to cover entire topics and anticipate a user's whole journey.
To show up in AI answers, content needs to be super clear, use short paragraphs, and include original data. As one expert said, "You can’t just be the best page but you need to have the best answers."
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Prompt of the Week
This Week's Feature: Big Idea, Big Enough?
Your "breakthrough" sales idea might be a dud in disguise. Without rigorous testing, you're flying blind—pouring resources into campaigns that prospects will scroll past without a second thought.
The Big Idea, Big Enough? prompt transforms mediocre marketing hooks into blockbuster campaigns. It runs your concept through a battle-tested 10-point evaluation framework that separates home runs from strikeouts. You'll know exactly where your idea shines and where it falls flat.
This systematic scoring system catches fatal flaws before you waste months on a doomed campaign. Use this prompt to stop gambling on gut feelings and start engineering Big Ideas that jar prospects out of their complacency and into your sales funnel.
Take a sneak peek below:
Score the Big Idea: Rate it on a scale of 1-10 (1 = weak/doesn’t meet criteria, 10 = excellent/fully embodies the principle) across these key categories from the guide. Provide a 1-2 sentence explanation for each score:
New: Is it something fresh that the reader hasn’t seen before, like news-worthy content?
Timely: Does it tap into current events, trends, or the prospect’s immediate concerns?
Unique: Does it offer an original twist or secret not commonly known?
Bold: Is it audacious and attention-grabbing without being timid?
Impactful: Does it suggest a major positive change in the reader’s life (e.g., finances, health, status) and connect to core emotions?
Tool to Try
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It's like having a research team that never sleeps, keeping you ahead while competitors play catch-up.
AI Tool Highlights:
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🌐 Massive Scale Monitoring: Tracks millions of web sources with 3+ billion monthly web calls covering more ground than armies of human researchers.
🧠 Smart AI Filtering: Goes beyond basic keyword matching by actually "understanding" content context to deliver only what's truly relevant.
🎯 Triple Source Coverage: Monitors media, government, and industry sources simultaneously so you never miss critical updates from any angle.
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📊 Proven Track Record: Operating since 2010 with millions of documents processed daily using battle-tested technology that works at enterprise scale.
One More Need-to-Know News Story
Why Apple and Meta Are Fighting to Put AI on Your Face
Get ready to see a lot more smart glasses. Meta's AI-powered Ray-Bans are a huge hit, selling nearly 2.6 million pairs. Now, Apple plans to jump in by 2026, and companies like Google and Samsung are also working on their own versions. Why the sudden rush? Tech giants see these glasses as a stepping stone.
They want to get you hooked on wearable AI today, hoping you'll buy their futuristic augmented-reality headsets tomorrow. And Meta is all in, investing another $3.5 billion to expand its partnership with Ray-Ban's owner.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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