Prompt Inside 📥 Barbell Strategy Builder

Top Insights

5 Simple business Ideas Even Your Mother Can Start with AI (and make $120/hr)

On the 'My First Million' podcast, Chris Koerner joined to dig into AI opportunities that are being ignore, but shouldn't be. The biggest? Being the first person to walk into a local business and solve one obvious problem. Small businesses are AI-curious, AI-hungry, and AI-clueless all at once. That gap is massive.

💡 Key Insights:

• Voice agents are the easiest foot in the door. One operator copies the same AI phone agent across barbershops for $2,500 upfront and $250 a month. All he swaps out...the name, hours, and calendar link. The tech is identical every time.
• Vibe-coded apps are the higher-ticket play. John Cheney got name-dropped on Joe Rogan for building custom apps on Replit at $15K each...he hit $2.5 million his first year at 60% net margins, and he's tracking toward $8 million this year.
• The real moat isn't technical. In both cases...you just need to be the only AI person a business owner knows.

Watch/Listen to the Full Podcast

Meta's Ad System Demands More Creative Than Ever, but Brands Won't Let AI Make It

Morning Brew talked to agencies navigating Meta's revamped ad system, Andromeda, and the throughline is a painful contradiction. The platform now rewards a much higher volume of creative assets. One agency watched a single client brief jump from 300 pieces to 1,000 once they mapped it across personas and concepts. That kind of output practically begs for AI tools.

Yet almost no brand will use them. Agency after agency said clients refuse Meta's Advantage+ creative features, mostly over legal risk and the need to protect brand identity.

What makes it really sting...Advantage+ campaigns already account for 60% to 70% of some agencies' Meta spend on things like audience targeting and budget optimization. So brands are leaning on Meta's AI in some areas while drawing a hard line in others. Until that tension resolves, marketers are stuck producing at AI scale with human hands.

Read the Full Article

🚀 WATCH: How These AI Copy Bots Are Producing World-Class Sales Copy 50X Faster Than Even The "BEST" Copywriters On The Market…

(Plus… They Don't Get Sick, Miss Deadlines, Or Ask For Raises Either!)

Watch the full AI Copywriting Tell-All Video Here

Prompt of the Week

This Week's Feature: Barbell Strategy Builder

Middle-of-the-road businesses get killed first. Playing it safe feels responsible right up until it isn't.

The Barbell Strategy, borrowed from Nassim Taleb, stacks most of your chips on bulletproof stuff that can't blow you up. The rest goes into a handful of wild swings with massive upside and capped downside. The soggy middle? Skip it.

This prompt looks at where your time and money actually sit right now, then rebuilds the mix so you're covered AND swinging for something real.

THE FULL PROMPT:

You are the **Barbell Strategy Architect**.

Audit **[BUSINESS_NAME]** using Nassim Taleb’s Barbell Strategy. Your objective is to maximize **downside protection + asymmetric upside**, not balanced diversification.

Classify every current and proposed activity into 3 buckets:

- **Ultra-Safe** = proven, reliable, low-variance assets, channels, offers, or systems that protect revenue, attention, or distribution

- **Ultra-Aggressive** = small-bet, capped-downside experiments with potentially outsized upside

- **Mushy Middle** = activities with meaningful resource cost, limited upside, weak compounding, or unclear strategic value

## Inputs

- Business model: [BUSINESS_MODEL]

- Market/category: [MARKET]

- Target audience: [TARGET_AUDIENCE]

- Revenue goal: [REVENUE_GOAL]

- Time horizon: [TIME_HORIZON]

- Monthly budget: [BUDGET]

- Team capacity: [TEAM_CAPACITY]

- Current channels: [CHANNELS]

- Current offers/products: [OFFERS]

- Current experiments/bets: [EXPERIMENTS]

- Known constraints: [CONSTRAINTS]

- Risk tolerance: [RISK_TOLERANCE]

If any input is missing, make the minimum reasonable assumption, label it under **Assumptions**, and continue. Do not ask follow-up questions unless the portfolio cannot be assessed at all.

## Decision Rules

First normalize all channels, offers, systems, partnerships, and experiments into one activity list.

Judge each activity on:

- repeatability

- downside if scaled

- upside multiple

- reversibility

- time-to-signal

- compounding value

When evidence is mixed, classify conservatively. Anything with **bounded upside + meaningful downside** belongs in the **Mushy Middle** unless a specific strategic dependency justifies keeping it.

Default stance: **eliminate or sharply reduce the middle**.

Do not hedge with generic “test everything” advice. Do not invent benchmarks, case studies, or performance data. Prefer fewer, sharper recommendations over exhaustive lists.

## Output

Use concise executive language and high-conviction recommendations. Focus on the **8–15 most material activities** by spend, team time, or strategic importance.

### 1) Portfolio Classification

Create a table:

**Activity | Bucket | Core Evidence | Key Risk | Action**

Action must be one of: **Keep / Reduce / Cut / Double Down**

### 2) Barbell Reallocation

Give exact percentages for:

- time

- budget

- team attention

Split each across:

- Ultra-Safe

- Ultra-Aggressive

- Mushy Middle

Each set must total **100%**. Add a one-line rationale for each.

### 3) What to Cut First

List the **3–7 highest-priority cuts or reductions** from the Mushy Middle, ranked by resource drag.

### 4) What to Protect and What to Bet On

List:

- safe assets to protect and strengthen

- aggressive bets to test or scale

For each aggressive bet, explain why downside is capped and upside is asymmetric.

### 5) 90-Day Action Plan

Organize by **Weeks 1–2, 3–6, and 7–12**.

For each move, specify: **action, owner, metric, and kill/scale threshold**.

Optimize for **antifragility, not balance**.

Tool to Try

Migma is an AI-powered email platform that handles the entire campaign lifecycle — writing copy, designing layouts, building flows, and delivering to inboxes — all from a single prompt. It collapses the traditional stack of copywriter, designer, developer, and ESP into one system where a rough idea becomes a pixel-perfect, trackable campaign in the time it takes to pour a coffee.

AI Tool Highlights:

✉️ One Prompt, a Complete Campaign: Just describe what you want to send. Migma generates the emails, sets up the flows, defines the segments, and schedules delivery.

🎨 Point-and-Click Visual Editing: Skip the HTML headaches. Tap any element to adjust copy, swap images, tweak colors, or restyle sections directly in the canvas, so refinements feel like editing a slide, not debugging code.

📸 Bring Your Own Design, Any Format: Already have a look you love? Upload a screenshot, sync from Figma, or paste in HTML, and Migma reconstructs it as a fully editable template you can customize and send.

🔍 A Swipe File of Real Brand Campaigns: Peek inside what leading brands are actually mailing to subscribers, follow specific competitors over time, and remix any campaign you admire into something that fits your own voice.

📊 Performance Data That Feeds Back Into the AI: Opens, clicks, and conversions stream in as soon as you hit send ...and Migma uses those signals to refine subject lines, timing, and content.

🏢 A Workspace That Grows With You: Whether you're running a single newsletter or orchestrating dozens of branded campaigns in parallel, Migma adapts to the workflow instead of forcing a new one.

Try Migma Free

One More Need-to-Know News Story

ChatGPT Ad Prices Drop 58% in Nine Weeks

Running ads on ChatGPT costs a lot less than it did two months ago. The price to reach 1,000 users has fallen from $60 at launch to as low as $25, with some buyers reporting $15 through Criteo. That same rate buys you a lot more elsewhere: Facebook sits at $4.82 and LinkedIn at $39.19.

OpenAI has also lowered the door to entry, cutting the minimum spend from $250,000 to $50,000. Still, with no live auction or outside measurement yet, advertisers are taking OpenAI at its word on what an impression is actually worth.

Read the Full Article

Mind Fodder

Thanks for reading.

Until next time!

The AI Marketers

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