Need to Know News - December 20th, 2025
ChatGPT bundles Spotify/DoorDash/Zillow. YouTube adds 24/7 AI creator replies. $40M AI agents aim to replace media buyers.
Monday Memo
Rejection Is aimed at a ghost...anything you can verify you can automate...reviving the water cooler effect post work from home.
These AI Christmas Ads Are CRUSHING Holiday Sales
Zappi ranks top UK/US holiday ads—Coca-Cola’s AI remake, Sainsbury’s, Asda—showing story + emotion matter more than AI backlash.
Need to Know News - December 11th, 2025
OpenAI’s new model beats pros at 70.9% of real tasks across 44 jobs. AI lifts ad forecasts nearly 50%. Pinterest buys CTV to link 600M users to TV ads.
Monday Memo
The customer is NOT always right...thinking of LLMs as simulators...and innovative dual-purpose concepts.
Need to Know News - December 6th, 2025
Peloton's viral ChatGPT moment hints at AI recommendations' future, Jeep's AI animals won praise, and Amazon's Rufus chatbot doubled Black Friday purchases.
Nano Banana Tutorial: Product Photos, UGC, and Ads
Learn how to use Google's Nano Banana Pro to create photorealistic product photos, UGC, and ads from a single image in this marketing tutorial.
Monday Memo
Avoidance is a lie...the real magic of AI in marketing...and the oldest marketing principles in history.
Need to Know News - November 30th, 2025
Black Friday AI traffic jumped 805% as shoppers used chatbots to dodge crowds. Perplexity's AI remembers past suggestions. Brands spend $3K monthly targeting AI scrapers.
New Model, New Rules: Gemini 3 Edition
Gemini 3 requires different prompting: place instructions at the end, demand work-showing, and use clear structure. New guide reveals what works.