Need to Know News - July 10th, 2025
Perplexity's new AI browser...Grok 4 is here...and Google makes major AI upgrade to your ads editor.
Monday Memo
Jerry Seinfeld's 3 rules of writing...stop aspiring and start writing...opportunities created by the 'Zillow Effect'
OpenAI's First Marketer Reveals Her "Anti-Playbook"
Ever wonder how ChatGPT got so big? Krithika Shankarraman, the first marketing hire at both OpenAI and Stripe, says the secret is to ignore the playbooks.
Need to Know News - July 3rd, 2025
AI band hits 858k Spotify listeners , Wall Street calls ad agencies 'cockroaches' , & websites get a 'kill switch' for AI.
Monday Memo
Sell the forbidden...AI filmmaker on hyper-personalized ads...and ‘The Sleeper Effect.’
Need to Know News - June 25th, 2025
$2K AI ad disrupts six-figure agencies, blind AI test site raises $100M, & man proposes to ChatGPT girlfriend on live TV.
Monday Memo
Your audience is a mirror...'context engineering'...and bait and switch business examples.
(New) TikTok AI turns your photos into viral videos
TikTok is expanding its Symphony AI suite with powerful new creative tools. The "Image to Video" feature lets marketers upload a static photo, add a text prompt, and instantly get a five-second video clip.
Need to Know News - June 19th, 2025
YouTube's AI video generator to remake entertainment, Meta's ads make sales without humans, & Reddit boosts clicks 19% with AI comments.
Monday Memo
Finish your copy the day BEFORE deadlines..the economic turing test...10,000 steps a day and other made up marking 'standards.'