Prompt of the Week: Recession-Ready Marketing
When money gets tight, customers don't just spend less - they buy differently.This prompt shows you how to speak to cash-strapped buyers who suddenly care more about security than status.
Need to Know News - April 17th, 2025
Kellanova speeds product development with trend-predicting AI, Altman builds secret X competitor for viral content, and execs fear betting on the wrong AI project could cost their jobs.
Monday Memo
Pain alone doesn't trigger action...why you have to try something...and lesser known recession-proof businesses.
Shopify CEO’s Leaked Memo: “AI Is Now Mandatory”
In a leaked internal memo, Shopify CEO Tobi Lütke declared that using AI is no longer optional but a "baseline expectation" for all staff.
Inside: 5 'Copy Blocks' behind every winner...
These are the five fundamental building blocks of persuasion.
Need to Know News - April 10th, 2025
Google's Workspace Flows automates research across apps, Walmart cuts production time 75%, and AI agents raise charity funds without humans.
Monday Memo
Expectations and reality...an AI reframe from Balaji...why the messenger matters more than the message.
[NEW PROMPT] Turn "maybe later" into "I need this now"
Create 10 vivid scenarios showing what prospects will regret by not buying now. Turn future pain into present action with this AI prompt.
Need to Know News - April 3rd, 2025
Discover Runway's consistent AI characters, Amazon's cross-site shopping AI, and why Elon merged X with AI in $33B deal.
Monday Memo
What you reward is what you get l New tech reframes old steps I examples of having the right team incentives