Andrew V McDermot

Jul
10
Need to Know News - July 10th, 2025

Need to Know News - July 10th, 2025

Perplexity's new AI browser...Grok 4 is here...and Google makes major AI upgrade to your ads editor.
5 min read
Jul
07
Monday Memo

Monday Memo

Jerry Seinfeld's 3 rules of writing...stop aspiring and start writing...opportunities created by the 'Zillow Effect'
4 min read
Jul
05
OpenAI's First Marketer Reveals Her "Anti-Playbook"

OpenAI's First Marketer Reveals Her "Anti-Playbook"

Ever wonder how ChatGPT got so big? Krithika Shankarraman, the first marketing hire at both OpenAI and Stripe, says the secret is to ignore the playbooks.
5 min read
Jul
03
Need to Know News - July 3rd, 2025

Need to Know News - July 3rd, 2025

AI band hits 858k Spotify listeners , Wall Street calls ad agencies 'cockroaches' , & websites get a 'kill switch' for AI.
5 min read
Jun
30
Monday Memo

Monday Memo

Sell the forbidden...AI filmmaker on hyper-personalized ads...and ‘The Sleeper Effect.’
4 min read
Jun
25
Need to Know News - June 25th, 2025

Need to Know News - June 25th, 2025

$2K AI ad disrupts six-figure agencies, blind AI test site raises $100M, & man proposes to ChatGPT girlfriend on live TV.
6 min read
Jun
23
Monday Memo

Monday Memo

Your audience is a mirror...'context engineering'...and bait and switch business examples.
3 min read
Jun
21
(New) TikTok AI turns your photos into viral videos

(New) TikTok AI turns your photos into viral videos

TikTok is expanding its Symphony AI suite with powerful new creative tools. The "Image to Video" feature lets marketers upload a static photo, add a text prompt, and instantly get a five-second video clip.
5 min read
Jun
19
Need to Know News - June 19th, 2025

Need to Know News - June 19th, 2025

YouTube's AI video generator to remake entertainment, Meta's ads make sales without humans, & Reddit boosts clicks 19% with AI comments.
5 min read
Jun
16
Monday Memo

Monday Memo

Finish your copy the day BEFORE deadlines..the economic turing test...10,000 steps a day and other made up marking 'standards.'
4 min read