Revealed: The AI Stack that Saved A Marketer $140,000
Top Insights
The AI Stack That Saved ElevenLabs $140k
Luke Harries from ElevenLabs spilled the beans on how his team ditched expensive tools and agencies to save $140,000 a year. The head of growth showed exactly how he turns every customer conversation into marketing gold. He even built his own translation system in one sick day from his bed.
Key Insights:
Turn Every Customer Chat Into a Case Study Machine: Luke records customer calls using Granola AI for transcription. Then he feeds both the summary AND raw transcript into a custom ChatGPT trained on ElevenLabs' exact writing style. In three minutes flat, he gets a polished case study plus a tweet thread with media placeholders.
Your Marketing Team Can Now Code (And Should): When Luke's $40,000 translation tool kept disappointing him, he opened Cursor and built a replacement himself in one day. His simple server takes text, runs it through language-specific prompts, and sends it back instantly. Marketers who learn to build are about to eat everyone else's lunch.
Edit the Recipe, Not the Meal: When Luke's AI outputs aren't quite right, he doesn't fix the text. He goes back and tweaks the underlying prompt. His translation prompts include brand guidelines and keywords for each language. Most people waste hours editing AI text when they should spend minutes fixing their prompts.
Why 95% of AI Projects Fail (And How to Be in the Top 5%) - ZDNET
Thinking you can just plug in an AI and watch it work? A shocking MIT study found only 5% of business AI projects actually deliver results. Their secret is simple: they don't use "plug-and-play" AI. Instead, they "plug-and-personalize," deeply customizing it for very specific, high-value jobs. And often, the best ideas don't come from the top.
They start with employees who are already power users, finding real problems to solve. Here’s another tip: partnering with an expert doubles your odds of success compared to building it all yourself.
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Prompt of the Week
This Week's Feature: Pre-Mortem Marketer
The campaign failed. The budget is gone, the brand is bruised, and everyone is asking the same question: "What happened?"
A typical post-mortem just assigns blame. A pre-mortem - the method pioneered by organizational psychologist Gary Klein - prevents the disaster in the first place. Klein proved that imagining a project has already failed is the single best way to uncover the hidden risks that optimism obscures.
This prompt runs your marketing plan through that exact simulation. It forces you to work backward from a hypothetical flop to spot the faulty assumptions, audience misreads, and channel mismatches while you can still fix them.
Here's the full prompt:
Working backwards from this hypothetical failure, identify 8-12 potential hidden risks that could have caused it. Focus on subtle, often-overlooked risks related to marketing elements like audience targeting, messaging, channels, execution, external factors, and internal team dynamics.
For each risk:
- Describe it clearly and concisely.
- Explain why it could lead to failure in this specific campaign context.
-Suggest 2-3 practical mitigations to prevent or minimize it.
Base your analysis on the provided details:
Project Goal: [INSERT PROJECT GOAL HERE, e.g., "Launch a new eco-friendly product line to increase market share by 15% among millennials."]
Target Audience: [INSERT TARGET AUDIENCE HERE]
Core Offer: [INSERT CORE OFFER HERE]
Key Messaging: [INSERT KEY MESSAGING HERE]
Channels and Tactics: [INSERT CHANNELS AND TACTICS HERE, e.g., "Social media ads on Instagram and TikTok, email newsletters, influencer partnerships, and SEO-optimized blog content."]
Constraints: [INSERT CONSTRAINTS HERE, e.g., "Budget capped at $50,000; no access to premium ad platforms; team of 5 people."]
Timeline: [INSERT TIMELINE HERE, e.g., "Planning: 2 weeks; Execution: 4 weeks; Launch date: October 1st."]
Stakeholders: [INSERT STAKEHOLDERS HERE, e.g., "Marketing director, CEO, external PR agency, key influencers."]
Non-Negotiables: [INSERT NON-NEGOTIABLES HERE]
Additional Context: [INSERT ANY ADDITIONAL CONTEXT HERE, e.g., "Competitive landscape includes major brands like Patagonia; recent market trends show rising interest in greenwashing scrutiny."]
Output your response in a structured format:
1. Start with a brief summary of the imagined failure scenario.
2. Then, provide a numbered list of risks, each with sub-bullets for description, why it leads to failure, and mitigations.
3.End with 3-5 overall recommendations to strengthen the campaign against these risks.
Be thorough, realistic, and creative in uncovering hidden risks, drawing from common marketing pitfalls but tailoring to the provided details. Avoid generic advice—make it actionable and specific.
Tool to Try
Wordtune steps in as your personal AI writing companion, helping you find the right words with clarity and ease. Instead of leaving you stuck with clunky phrasing, it suggests polished alternatives that match your intent. From tone adjustments to grammar fixes, it makes every sentence sharper and more natural.
And because Wordtune works directly inside the apps you already use like email, Google Docs, and Slack, editing becomes effortless rather than a chore.
AI Tool Highlights:
📝 Paraphrase in One Click: When a sentence feels stiff, Wordtune instantly suggests smoother rewrites. You get several options, so you can pick the one that fits your voice best.
🎭 Tone Control Made Simple: Sometimes your words need to sound friendlier, other times more formal. With one tap, Wordtune shifts the tone so your message lands the right way.
✔️ Grammar and Proofing Buddy: No more second-guessing small mistakes. Wordtune quietly fixes grammar, spelling, and clunky phrasing so your writing feels clean and confident.
📄 Summarize Any Text: Long reports and endless emails can eat up hours. Wordtune condenses them into short, clear summaries so you can grasp the key points quickly.
✍️ AI Writing Aid: If you get stuck halfway through a thought, Wordtune keeps the momentum going. It suggests the next sentence or idea, helping you finish faster without losing flow.
🌐 Cross Platform Helper: You never have to leave your workflow. Wordtune works inside Gmail, Docs, Slack, LinkedIn, and more so better writing happens right where you need it.
One More Need-to-Know News Story
Less than One Week In, Google's Nano Banana AI Editor is Blowing Minds
Google's Nano Banana is officially a creative powerhouse. Its core magic is creating variations of a person while perfectly keeping their likeness. But it also has specific tools for incredible edits. Use its 'Merge Designs' feature to apply a flower's texture to a cup, or 'Change Style' to turn a photo into a mosaic.
It also lets you add or remove objects, try on new clothes, change hairstyles, and even combine multiple images to create one entirely new scene.
Want to see 10 crazy Nano Banana AI image use cases that will blow your mind?
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
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