These AI Christmas Ads Are CRUSHING Holiday Sales
Top Insights
Inside Zappi's 2025 Christmas Ad Report: What Won and Why
Zappi dropped its annual breakdown of holiday advertising performance across the UK and US. The report scores campaigns on sales impact, brand recall, distinctiveness, and emotional response. This year's standouts include Sainsbury's BFG sequel, Coca-Cola's AI-generated "Holidays Are Coming" remake, and Asda's Grinch-themed value play.
The Coca-Cola analysis is especially interesting: despite industry backlash over AI, consumers didn't care. They loved it. The report suggests that when an ad tells a good story and makes people feel something, how it was made becomes irrelevant. Full methodology, scores, and creative teardowns included.
Google's Nano Banana Pro Guide Shows How AI Image Generation Went Pro
Google published a comprehensive guide for Nano Banana Pro, and it's a masterclass in getting the most out of the new model. The guide introduces "Identity Locking" for placing the same person into multiple scenes without distortion, character consistency, text rendering.... plus dimensional translation that turns 2D floor plans into 3D renders.
Something else noteworthy is the shift in prompting philosophy: stop using keyword tags and start briefing the model like a creative director. Full techniques and example prompts included are included in the guide.
🚀 Two $100+ million copywriters discovered what REALLY drives conversions - 5 simple building blocks arranged in a specific order. This framework is so powerful that beginners are generating 5-figure profits with it. And you can learn the full system in just 33 minutes.
Discover All 5 'Copy Blocks' Now
Prompt of the Week
This Week's Feature: Boomerang Closer
"I don't have time" becomes "That's exactly why you need this now."
"It's too expensive" becomes "That's why you can't afford to wait."
Boomerang Closer takes any sales objection and weaponizes it as the reason to buy immediately. It's a door-to-door classic that still works because objections always contain the hidden pain your product solves.
Feed it the objection and watch it flip the logic until delay becomes more painful than purchase.
Here's the full prompt:
#YOUR TASK:
Take the objection provided below and craft a punchy, persuasive boomerang response that reframes the objection as urgency to act.
The output should be conversational enough for a live sales call AND polished enough for written sales copy.
#INPUTS:
1. Market/Audience: [DESCRIBE YOUR TARGET CUSTOMER]
2. Product/Service: [WHAT YOU'RE SELLING]
3. The Objection: [THE EXACT OBJECTION TO BOOMERANG - e.g., "I don't have time," "It's too expensive," "I need to think about it"]
4. Key Benefit or Result: [THE PRIMARY OUTCOME YOUR PRODUCT DELIVERS]
5. Optional Context: [ANY ADDITIONAL DETAILS THAT WOULD STRENGTHEN THE BOOMERANG - e.g., "competitor pricing," "limited-time offer," "common pain points," "prospect's current situation"]
#UNDERSTANDING THE BOOMERANG PRINCIPLE:
The Boomerang Principle is a classic closing technique where you take the prospect's exact objection and flip it back as the compelling reason to buy NOW. Not later, not someday, but immediately.
The psychology: Every objection contains an embedded pain point or priority. Your job is to expose how that very concern makes inaction MORE costly than action. The objection becomes the urgency.
###Core mechanics:
- Identify the hidden pain inside the objection
- Show how the objection is actually a symptom of the problem your product solves
- Reframe delay as compounding the issue
- Position buying as the logical resolution to their own stated concern
#EXAMPLES OF THE BOOMERANG IN ACTION:
###Example 1: Investment Newsletter
Objection: "I don't have time to research stocks myself."
Boomerang: "That's EXACTLY why you need my Oil Secrets Newsletter. Look—I've already done the homework for you. I've discovered 4 companies with stock values ready to shoot through the roof, and I'm willing to send them to you FREE when you sign up." -
Why it works: Because you DON'T have time, you need someone who's already done the legwork and can hand you the opportunities on a silver platter.
###Example 2: Health Supplement
Objection: "I already eat healthy—I don't need supplements." Boomerang: "Because you already care about eating healthy, you'll appreciate this even MORE. Blueberries could easily be the most nutritious food in the world—packed with nutrients NOT found in other foods. But are you eating enough of them every single day?"
Why it works: Their commitment to health becomes the reason to take that commitment further.
###Example 3: Business Coaching
Objection: "I can't afford coaching right now."
Boomerang: "Because money is tight, you can't afford NOT to get help. I've actually made entrepreneurs more money - here are compelling examples of where that's happened. Your financial pressure is the very reason you need a proven system to generate cash FAST."
Why it works: The financial constraint becomes proof they need a faster path to revenue.
#OUTPUT FORMAT:
Provide THREE boomerang variations:
1. The Direct Flip – A single sentence that immediately reframes the objection as the reason to buy. Sharp and punchy. No preamble.
2. The Expanded Close – A 2-3 sentence version with a brief logic bridge that walks the prospect through the reframe. Suitable for sales conversations or video sales letters.
3. The Written Hook – A punchy line formatted for a sales page, email subject line, or ad. Can be a question, a challenge, or a provocative statement.
Keep all outputs under 50 words each. Make them sharp, confident, and free of fluff. Avoid sounding defensive or apologetic. Own the reframe with certainty.
Tool to Try
X-Design helps marketers turn basic product shots into ready-to-run creatives by removing backgrounds, generating new scenes, and polishing images and videos inside one AI design studio.
AI Tool Highlights:
🧼 Instant Background Remover: Clean cutouts in one click, even around tricky edges like hair and fine details, so your product instantly looks “store-ready.”
🌄 AI Background Generator + Changer: Swap dull backdrops for styled, eye-catching scenes fast, great for lifestyle-style product visuals without a photoshoot.
📦 Bulk Background Removal: Upload a batch of product images and get consistent transparent cutouts at scale, built for catalogs and stores with lots of SKUs.
🪧 AI Poster Generator: Spin up promo posters quickly for launches, discounts, events, or ads when you need creative today, not next week.
🧽 Object + Watermark Cleanup (Photo and Video): Remove unwanted objects, watermarks, and messy distractions so visuals look clean and intentional.
👗 AI Fashion Model + Virtual Try-On: Create lifelike model imagery and preview outfits with virtual try-on, built for apparel marketing and faster creative testing.
One More Need-to-Know News Story
Shopify Now Lets Merchants Sell Directly Inside AI Chatbots
Keeping up with every new AI shopping platform was turning into a full-time job for online sellers. Shopify just simplified it. Their new Agentic Storefronts feature connects your store to ChatGPT, Perplexity, and Microsoft Copilot through a single setup in your admin panel.
When someone asks an AI chatbot for product recommendations, your inventory shows up with accurate pricing and availability. Customers can check out right in the conversation or hop to your site. The key difference from other agentic commerce tools? Merchants stay in control of branding, customer data, and the entire post-purchase relationship.
Mind Fodder
Thanks for reading.
Until next time!
The AI Marketers
P.S. Help shape the future of this newsletter – take a short 2-minute survey so we can deliver even better AI marketing insights, prompts, and tools.
[Take Survey Here]
